TAILIEUCHUNG - INTRODUCTION TO MOBILE COUPONS

Location based marketing is broadly defined as: any application, service, or campaign that incorporates the use of geographic location to deliver or enhance a marketing message/service. Geographic location data may be obtained via a wide variety of methods and technologies. A consumer can directly provide a Postal Code, Zip Code, or City; or the precise location2 of the consumer and their device can be automatically determined using services provided by mobile operators or automatic detection of location as determined by the hardware, ., GPS-enabled or, wi-fi-enabled devices. Marketers can use this geographic location as a means to deliver a more relevant, targeted advertisement and/or a service, to. | mobile marketing association Introduction to Mobile Coupons mobile marketing association Introduction to Mobile Couponing Best Practices to Create an Effective Mobile Couponing Campaign. 03 Appendix I UCC EAN-128 Coupon Extended Who We Are. 05 The materials found in this document are owned held or licensed by the Mobile Marketing Association and are available for personal non-commercial and educational use provided that ownership of the materials is properly cited. Any commercial use of the materials without the written permission of the Mobile Marketing Association is strictly prohibited. Mobile Marketing Association I Version 97 2007 Mobile Marketing Association 1670 Broadway. Suite 850 Denver CO 80202 Introduction to Mobile Coupons I nrìnrlđ . . mobile marketing association Overview The following document published by the Mobile Marketing Association MMA outlines an introduction to mobile couponing. Our goal is to create the environment to launch and process mobile couponing campaigns efficiently. This document intends to define best practices of all the involved players in mobile couponing. In general coupons and rebates are used to increase sales and promote consumer loyalty. The goals of coupon and rebate programs are usually the same and can include encouraging repeat purchase increasing product awareness getting consumers to try a new product moving overstocked inventory targeting specific markets softening the blow of price increases launching a new marketing campaign trading consumers up and responding to competitive pressure. Compliance At a minimum programs should be run in a manner that is congruous with the letter and spirit of the MMA Code of Conduct for Mobile Marketing and the Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Programs. At all times programs must be in accordance with applicable local federal and state laws rules and regulations. .

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