TAILIEUCHUNG - MOBILE BANKING OVERVIEW (NA)

When priorities are misaligned, the team will be too. This disconnect explains why the teams focus on the short-term objectives versus the longer-term vision. In Figure 1 at left, we illustrate the common misalignments within sales and marketing today. Do any of these look familiar to you? The newest book by customer strategy gurus Don Peppers and Martha Rogers, ., Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism, provides context to the current problematic state: “Our first ‘Law to Follow’ points out a simple truth, and even though everyone knows it already, it still gets lost in the furious, frantic quest for short-term. | EDUCATION mma mobile marketing Mobile Banking Overview NA JANUARY 2009 association mma mobile marketing association Mobile Banking Overview NA Mobile Banking Mobile Channel Short Message Service SMS .2 Mobile Mobile Client SMS with Mobile Secure Security Measures by Mobile Mobile Network Operator Potential General Federal and State Consumer Customer Who We Contact Glossary of Mobile Marketing Association Version 2009 Mobile Marketing Association Mobile Banking Overview NA mobile marketing association Introduction The MMA s Mobile Banking Overview provides banks savings and loans and other financial institutions with an overview of this sector s opportunities and attributes including market size consumer-focused mobile banking products and services and the mobile media channels available to them today. It also provides considerations for optimizing mobile banking communications and campaign effectiveness within each channel. This overview is a result of ongoing collaboration between MMA member companies and the MMA North America Mobile Banking Sub-Committee of the MMA Global Mobile Commerce Committee. Committee members are representative of all parts of the mobile ecosystem including financial institutions wireless operators and technology enablers. Market Size and Growth Trends The mobile banking market has grown significantly over the past several years particularly in the United States where many financial institutions now offer some form of mobile services for their customers. According to a January 2008 eMarketer article More flipphones and clamshells will become portable ATMs this year according to research firm Celent. Celent said that 10 of all online banking .

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