TAILIEUCHUNG - 2012 Search Marketing - SEO Edition - Research and Insights on Creating and Capitalizing on a Rich End-User Search Experience

A rich end-user experience has become the hallmark of search marketing. Searchers now receive instant, real-time, personalized and local information. Blended search supports these developments by generating results pages that include not only blue links, but also video, images, news, press releases, customer reviews and real-time social media content. This colorful backdrop of search activity is the setting for MarketingSherpa’s eighth annual benchmark report of search engine marketing. Last year’s study looked at managing the evolving search and social climate to achieve optimal results; this year’s report builds on that by examining the fast-paced and growing shift to inbound marketing efforts | BENCHMARK REPORT 2012 Search Marketing - SEO Edition Research and Insights on Creating and Capitalizing on a Rich End-User Search Experience sponsored by MarketingSherpa 2012 Search Marketing Benchmark Report - SEO Edition 2012 Search Marketing - SEO Edition Benchmark Report Research and Insights on Creating and Capitalizing on a Rich End-User Search Experience Author Kaci Bower Research Analyst Contributors Sergio Balegno Research Director Jen Doyle Senior Research Manager Jeff Rice Research Analyst Adam Sutton Reporter Amie Bolton Research Analyst Production Editor Brad Bortone Editor 0 V marketingsherpa Dowered by MEC nr powered by MECLABS 2012 Search Marketing Benchmark Report - SEO Edition Copyright 2011 by MarketingSherpa LLC All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means electronic or mechanical including photocopying recording faxing emailing posting online or by any information storage and retrieval system without written permission from the Publisher. To purchase additional copies of this report please visit http Bulk discounts are available for multiple copies. Contact Customer Service MarketingSherpa LLC 1 877 895-1717 outside US call 401-247-7655 Service@SherpaStore. i Copyright 2000-2011 MarketingSherpa LLC a MECLABS Group Company. It is forbidden to copy this report in any manner. For permissions contact service@. MarketingSherpa 2012 Search Marketing Benchmark Report - SEO Edition Table of Contents Table of Executive New Research and Insights on Creating and Capitalizing on a Rich End-User Search Key finding Developing a strategy is a top bottom Chart Comparing most frustrating SEO challenges with most important SEO Key finding Content creation works the best but takes the most Chart Three dimensional view of SEO Key finding Incremental SEO improvements add up to large

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