TAILIEUCHUNG - Best Practices for Email Marketing

Funding of medical journals through advertising. Pharmaceutical companies use medical journals to advertise their products, and frequently advertising revenue is the only source of funding of these journals, which are often sent free to doctors. Smith (2003), the editor of the British Medical Journal, writes thus of advertising by Big Pharma “To attract advertising these publications have to be read by the doctors whom the advertisers want to reach. So the free publications work hard at making themselves attractive, relevant, interesting, and easy to read – in contrast to journals, which are often delivering complex, difficult to read material of. | Best Practices for Email Marketing Contact Email Marketing Simplified Table of Contents Whitepaper Introduction .3 The Ten Most Important Tips for Email Marketers .4 What is Permission-Based Email Marketing .5 Email Marketing Best Practices .8 From Names Subject Lines .8 HTML or Plain Text or Both .9 When to Email 10 Email Sending Frequency 10 Personalization .11 List Segmentation 12 Building Your Lists 12 Deliverability Best Practices 16 The Deliverability Challenge 16 Understanding Can-Spam Relevant Legislation .17 Understanding Blacklists 18 Words to Avoid 18 Reducing Bounce Rates .20 The Pros Cons of Double Opt-In .21 The Largest ISPs How They Manage Spam .21 The Sender ID Initiative .22 Glossary of Related Terms .23 Best Practices for Email Marketing I Copyright iContact Corp. 2009 2 Whitepaper Introduction The goal of all marketing is to attract interest in build desire for and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It s far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising. When done correctly email marketing can be an extremely powerful and effective marketing technique. It s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly however email marketing can be destructive erode brand equity and turn your happy clients into litigious flamers. The goal of this whitepaper is to provide best practice guidelines that will allow your organization to maximize its return on investment from permission-based email marketing. We hope you enjoy the information and can implement it in your iContact email campaigns. Should you have any questions please feel free to contact

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