TAILIEUCHUNG - Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand

So it has to be explored how much knowledge of organic farming consumers already have, and how they would like to be more informed. Studies concerning consumer demand for organic food products are still un- der-developed in the Northern Thai region. Therefore, the present paper aims to understand the perceptions and attitudes towards organic food products in this region, to collect detailed infor- mation of the demographic characteristics and to identify the reasons affecting consumers’ be- havior towards organic food products. . | Click here to view authors intro video International Food and Agribusiness Management Review Volume 15 Issue 1 2012 Consumers Perceptions and Attitudes of Organic Food Products in Northern Thailand Parichard Sangkumchalianga and Wen-Chi Huang b a Doctoral Student Department of Tropical Agriculture and International Cooperation National Pingtung University of Science and Technology NPUST 1 Shuefu Rd. Neipu Pingtung Taiwan 912 b Graduate Institute of Agribusiness Management National Pingtung University of Science and Technology NPUST 1 Shuefu Rd. Neipu Pingtung Taiwan 912 Abstract The adoption of organic production and processing is highly determined by market demand. Therefore this is reflected in consumers perceptions and attitudes towards organic food products. This research draws on a survey of 390 respondents. Results indicated that the main reasons for purchasing organic food products are an expectation of a healthier and environmentally friendly means of production. Organic buyers tend to be older and higher educated than those who do not buy them. In addition consumers trust in the authenticity of the goods and price are also issues. However the main barrier to increase the market share of organic food products is consumer information. Keywords organic food consumer behavior food labels consumer awareness Corresponding author Tel 886. Ext. 7824 Email wenchi@ P. Sanghkumchaliang poy pari@ 87 2012 International Food and Agribusiness Management Association IFAMA . All rights reserved Sangkumchaliang and Huang International Food and Agribusiness Management Review Vol 15 Issue 1 2012 Introduction Food consumption patterns are changing as a result of health and environmental issues. Interest in organically produced food is increasing throughout the world. Global demand for organic products remains robust with sales increasing by over five billion US dollars a year Willer Yussefi-Menzler and Sorensen 2009 . In Thailand rapid .

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