TAILIEUCHUNG - Pioneer Announces Business Results for 1Q Fiscal 2013

The Global Findex indicators are drawn from survey data collected over the 2011 calen- dar year, covering more than 150,000 adults in 148 economies and representing about 97 percent of the world’s population. The survey was carried out by Gallup, Inc. in as- sociation with its annual Gallup World Poll, which since 2005 has surveyed about 1,000 people annually in each of up to 157 economies, 3 using randomly selected, nationally representative samples. 4 The target population is the entire civilian, noninstitutional- ized population age 15 and above. Surveys are conducted in the major languages of each economy. (For details on the data collection dates,. | PIONEER CORPORATION 1-1 Shin-ogura Saiwai-ku Kawasaki-shi Kanagawa 212-0031 Japan News Release. For Immediate Release August 7 2012 Pioneer Announces Business Results for 1Q Fiscal 2013 Pioneer Corporation today announced its consolidated first-quarter business results for the period ended June 30 2012. Consolidated Financial Highlights In millions of yen except per share information Three months ended June 30 2012 2011 Percent change Net sales 111 430 98 127 Operating income 599 1 952 Ordinary income loss 976 1 647 Net income loss 2 761 293 - Net income loss per share Consolidated Business Results For the first quarter of fiscal 2013 the three months ended June 30 2012 consolidated net sales rose year on year to 111 430 million. This was mainly the result of large increases in OEM sales of car navigation systems and car audio products which more than offset lower sales of optical disc drive-related products and the negative impact of the Japanese yen s appreciation. Pioneer recorded operating income of 599 million which was lower than that in the first quarter of fiscal 2012. Despite the increase in sales this decline was the result of a lower gross profit margin and an increase in selling general and administrative SG A expenses. A net loss of 2 761 million was posted compared with net income of 293 million in the year-earlier period mainly as a result of the decline in operating income combined with a downturn from a foreign exchange gain to a foreign exchange loss. During the first quarter of fiscal 2013 the average value of the Japanese yen appreciated against the . dollar and against the euro year on year. Car Electronics sales rose year on year to 81 042 million. Car navigation system sales rose on strong OEM sales in Japan and North America in spite of a decline For further information please contact Investor Relations Division Pioneer Corporation Japan Phone 81-44-580-3211 Fax 81-44-580-4064 E-mail .

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