TAILIEUCHUNG - The Oxford Handbook of Cognitive Linguistics Part 107

The Oxford Handbook of Cognitive Linguistics Part 107. In the past decade, Cognitive Linguistics has developed into one of the most dynamic and attractive frameworks within theoretical and descriptive linguistics The Oxford Handbook of Cognitive Linguistics is a major new reference that presents a comprehensive overview of the main theoretical concepts and descriptive/theoretical models of Cognitive Linguistics, and covers its various subfields, theoretical as well as applied. | 1030 ERIC PEDERSON Lenneberg and Roberts 1956 is one of the earliest attempts to empirically test linguistic relativity and as such this study spends considerable space defining the intellectual concerns before it reports on a relatively small study involving Zuni versus English color categorization. Brown and Lenneberg 1958 report on various work and develop the notion of codability that is the use of language as a way to more efficient coding of categories for the purposes not only of communication but also of augmenting personal memory. Berlin and Kay 1969 and the updated methodology in Kay and McDaniel 1978 have laid the groundwork of considerable research in color terminology. Central to the method is the use of Munsell color chips as a reference standard which can be carried to various field sites. Universal patterns were found to establish a typology of different color systems which appeared to be built out of a small set of universal principles. Research continues to be robust in this area and the interested reader may wish to consult the conference proceedings published as Hardin and Maffi 1997 for more current perspectives. Eleanor Rosch under her previous name Heider 1971 1972 found that focal colors or Hering primaries from Hering s theory of light and color see Hering 1964 were better remembered even by young children and were also more perceptually salient for them. Further Heider and Olivier 1972 and Rosch 1973 found that even for members of a community the Dani of Papua New Guinea who had little color terminology at all certain color examples were better remembered. She argues that these natural categories are generally favored in human learning and cognition. This work is often taken as support for universals of color perception though since the Dani had no linguistic categories to sway them away from biologically primary colors this cannot be taken as evidence against a potential linguistic influence on color perception. The effects of language on

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