TAILIEUCHUNG - The Gender Intelligent Retailer

I’m always amazed where I find ideas and support for book projects, invariably in the oddest of places. Who’d have thought that the very earnest young man I interviewed for The 80% Minority five years ago from Mountain Equipment Co-Op would become a crucial member of my company’s team, let alone become my talented co-author. Sean’s retail expertise, but more importantly, his innate understanding of women consumers never ceases to amaze me. He teaches me every day. | Joanne Thomas Yaccato with Sean McSweeneụ Gender Intelligent Retailer III llllllllllllllllllll Discover the Connection Between Women Consumers and Business Growth More Praise for The Gender Intelligent Retailer When a woman walks into your store she s likely already packed the kids lunches negotiated the need for socks with a crying toddler organized dinner and had a client breakfast . . . all before 10 If you don t make her experience as positive as possible and treat her with respect she ll tell all her friends where not to shop. Find out the keys to success in Joanne and Sean s comprehensive witty and practical guide. And here s the good news if you build it they will come women and men. Anne Kothawala President Canadian Newspaper Association Through an engaging collection of facts and stories woven together with sharp wit and humor Joanne Thomas Yaccato provides practical guidance to awaken business leaders to a significant opportunity available in today s marketplace. The Gender Intelligent Retailer brings to life a critical insight transitioning to an organization that takes a holistic view inclusive of women consumers is not something you do it is something you become. Kevin Regan Executive Vice President Investors Group Most business books use a marketing to women lens when advising companies on the hows and wherefores of reaching women consumers. The Gender Intelligent Retailer makes quick work of that approach and nails the real business case for understanding women consumers. Using her concept of Gender Intelligence intertwined in a wonderful blend of case studies hilarious personal anecdotes hard-core research and news you can use Joanne Thomas Yaccato reveals that the real pay off for companies is simply this make something women friendly you make it everybody-friendly. Amanda Ellis Lead Specialist Gender and Development The World Bank Group The Gender Intelligent Retailer provides theory and practicum what works and doesn t work and quantifies it. .

• Quản trị kinh doanh
• Men Emulate
• Organizational Readiness
• Going Organic
• MAWG Syndrome
• Internal Gender
• Sales Tools
• Quantitative analysis of qualitative data
• Using voyant tools
• Investigate the sales marketing interface
• The Sales Marketing Interface
• Qualitative data visualisation
• Qualitative marketing research
• Training and Development in Business
• Interview Tips and Techniques
• Employee Assessment Tools
• guide entrepreneurship
• leadership skills
• corporate governance