TAILIEUCHUNG - English for Business Communication

English for Business Communication is a short course for people in or preparing for work who need to improve their English in these key areas: socialising, telephoning, presenting, taking part in meetings and negotiating. With its modular approach it is easy to fit into any teaching programme. As the title suggests, the focus is on developing speaking skills in the contexts of day-to-day dealings with customers, clients and suppliers of services or goods. Great emphasis is also placed on developing listening skills. Integrated writing tasks are included where appropriate and reading comes in the form of informative texts on business communication. | English for Business Communication A modular short course on socialising telephoning presenting meetings negotiating Cambridge Professional English Student s Book Simon Sweeney Cambridge UNIVERSITY PRESS Contents Introduction iv Module 1 Cultural diversity and socialising Unit 1 Building a relationship 1 Cross-cultural understanding 1 1 Welcoming visitors 3 Small talk keeping the conversation going 4 Unit 2 Culture and entertainment 8 Cross-cultural understanding 2 8 Inviting and accepting or declining 9 Eating out 13 Module 2 Telephoning Unit 3 Could I leave a message 16 Preparing to make a telephone call 16 Receiving calls 17 Taking and leaving messages 18 Asking for and giving repetition 20 The secretarial barrier 21 Unit 4 Good to hear from you again 25 Cross-cultural communication on the telephone 1 25 Making arrangements 28 Changing arrangements 31 Ending a call 33 Unit 5 Unfortunately there s a problem . 35 Cross-cultural communication on the telephone 2 35 Problem solving on the telephone 36 Complaints 38 Module 3 Presentations Unit 6 Planning and getting started 43 Presentation technique and preparation 43 The audience 46 Structure 1 The introduction 47 Unit 7 Image impact and making an impression 51 Using visual aids general principles 51 Talking about the content of visual aids 53 Describing change 57 Unit 8 The middle of the presentation 62 Holding the audience s attention 62 Structure 2 The main body 64 Listing information 64 Linking ideas 66 Sequencing 68 Unit 9 The end is near . this is the end 72 Structure 3 The end ll Summarising and concluding 73 Questions and discussion 74 Module 4 Meetings Unit 10 Making meetings effective 80 What makes a good meeting 80 Chairing a meeting 81 Establishing the purpose of a meeting 83 Unit 11 Sorry to interrupt but . 86 The structure of decision making 86 Stating and asking for opinion 87 Interrupting and handling interruptions 89 Unit 12 What do you mean by . 95 Asking for and giving clarification 95 Delaying .

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