TAILIEUCHUNG - Search Engine Use 2012: Even though online Americans ...

Search engines remain popular—and users are more satisfied than ever with the quality of search results—but many are anxious about the collection of personal information by search engines and other websites. Most search users disapprove of personal information being collected for search results or for targeted advertising The Pew Internet & American Life survey in February 2012 included several questions probing how respondents feel about search engines and other websites collecting information about them and using it to either shape their search results or target advertising to them. Clear majorities of internet and search users disapprove of these practices in all the. | Pew Internet Pew Internet American Life Project a project of the Project PewRcseardi Center MARCH 9 2012 Search Engine Use 2012 Even though online Americans are more satisfied than ever with the performance of search engines strong majorities have negative views of personalized search results and targeted ads Kristen Purcell Associate Director for Research Pew Internet Project Joanna Brenner Web Coordinator Pew Internet Project Lee Rainie Director Pew Internet Project Pew Research Center s Internet American Life Project 1615 L St. NW - Suite 700 Washington . 20036 Phone 202-419-4500 http Reports 2012 Summary of findings Search engines remain popular and users are more satisfied than ever with the quality of search results but many are anxious about the collection of personal information by search engines and other websites. Most search users disapprove of personal information being collected for search results or for targeted advertising The Pew Internet American Life survey in February 2012 included several questions probing how respondents feel about search engines and other websites collecting information about them and using it to either shape their search results or target advertising to them. Clear majorities of internet and search users disapprove of these practices in all the contexts we probed. Specifically the survey posed the following choices to search engine users 65 say. It s a BAD thing if a search engine collected information about your searches and then used it to rank your future search results because it may limit the information you get online and what search results you see 29 say. It s a GOOD thing if a search engine collected information about your searches and then used it to rank your future search results because it gives you results that are more relevant to you 73 say they would. NOT BE OKAY with a search engine keeping track of your searches and using that information to personalize your .

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