TAILIEUCHUNG - OECD Environmental Outlook for the Chemicals Industry

There has been considerable debate in Canada on the relative contributions of mercury from natural sources versus releases to the environment from human activity. One of the challenges with this debate is the lack of accurate information on mercury emissions, past and present. Scientists have analyzed sediment cores and determined that the levels of mercury in the environment today are more than double what they were in pre-industrial times. They have also measured mercury in the atmosphere and found that it continues to increase globally at more than one per cent per year. Total global mercury emissions are estimated to be 5,000 tonnes per year. Recent. | Applying Communication Tools Towards Sustainable Development 1999 Working Paper of the Working Party on Development Cooperation and Environment Impressum OECD 1999 Permission to reproduce a portion of this work for non-commercial purposes should be obtained for every country except the United States through the Centre frangais d exploitation du droit de copie CPC 20 rue des Grand-Augustins 75006 Paris France Tel 33-1 44 07 47 70 Fax 33-1 46 34 67 19. In the United States permission should be obtained through the Copyright Clearance Center - CCC Customer Service 222 Rosewood Drive Danvers MA 01923 USA Tel 508 750 84 00 Web http All other applications for permission to reproduce or translate all or part of this book should be made to OECD Publications 2 rue André-Pascal 75775 Paris Cedex 16 France. Contents Introduction 5 1 Executive Summary 6 2 What Environmental Communication is all about 8 3 Environmental Communication in Project Management 10 4 1o Steps towards an Effective Communication Strategy 13 1 Situation analysis and problem identification 14 2 Actors and KAP - analyses 16 3 Communication objectives 24 4 Communication strategy development 26 5 Participation of strategic groups 28 6 Media selection and mix 30 7 Message design 32 8 Media production and pretesting 34 9 Media performance and field implementation 35 1o Process documentation and Monitoring and Evaluation 36 5 Checklist for Environmental Communication in Projects 39 6 Resources 40 4 Selected Literature 40 4 Annotated Internet Bibliography 41 4 Selected Case Studies 42 4 Case Study Literature References .

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