TAILIEUCHUNG - Writing a Business Plan: An Example for a Small Premium Winery

The tenor of the discussion surrounding the above-mentioned question “Is E-commerce for me?” has changed in the brief period since the emergence of this paradigm. The question is no longer “Is it for me?” but rather is “How can I harness the power of E- business to deliver exceptional value for my customers?” A starting point in developing an e-strategy may lie in analyzing an industries value chains. Electronic commerce can play a role in reducing costs, improving product quality, reaching new customers or suppliers, and creating new ways of selling existing products. The value chain concept. | JUNE 2002 E. B. 2002-07 Writing a Business Plan An Example for a Small Premium Winery An example of a business plan written for a small premium winery in the Finger Lakes Region of New York by Mark E. Pisoni and Gerald B. White Department of Applied Economics and Management College of Agriculture and Life Sciences Cornell University Ithaca New York 14853-7801 It is the policy of Cornell University actively to support equality of educational and employment opportunity. No person shall be denied admission to any educational program or activity or be denied employment on the basis of any legally prohibited discrimination involving but not limited to such factors as race color creed religion national or ethnic origin sex age or handicap. The University is committed to the maintenance of affirmative action programs which will assure the continuation of such equality of opportunity. Table of Contents EXAMPLE BUSINESS Executive Business Description .4 PLAN of management team. 7 industry Analysis .8 competitor marketing Financial

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