TAILIEUCHUNG - TIPPING POINT OR TURNING POINT? SOCIAL MARKETING & CLIMATE CHANGE

But let’s go back to 1999. When Roberts started working for PSI, she quickly realized that she would face several challenges: she was young, she had little background in public health, she had never worked for an NGO and she had just moved to the . where the working culture was very different than in Europe. Although she could see the applicability of her marketing skills at PSI, she was fundamentally an outsider in the highly technical and research-driven public health world. A few weeks into the job, it was pretty clear that while she was inspired by the. | TIPPING POINT OR TURNING POINT SOCIAL MARKETING CLIMATE CHANGE Phil Downing and Joe Ballantyne Climate change is the greatest market failure the world has ever seen. Three elements of policy are required for an effective global response. The first is the pricing of carbon implemented through tax trading or regulation. The second is policy to support innovation and the deployment of low-carbon technologies. And the third is action to remove barriers to energy efficiency and to inform educate and persuade individuals about what they can do to respond to climate change. Nicholas Stern The Economics of Climate Change People are confused about what they can do. It is individuals as well as Governments and corporations who can make a real difference. To make serious headway towards smarter lifestyles we need to start with clear and consistent policy and messages championed both by government and by those outside government. Tony Blair September 2004 Going green is not some fashionable pain-free option. It will place a responsibility on business. It will place a responsibility on all of us. That is the point. Tackling climate change is our social responsibility - to the next generation. David Cameron Conservative Party Leader October 2006 Humanity is incredibly innovative. We have the capacity to solve the problem of climate change the only issue is whether we as individuals governments and businesses have the courage to act together to do what needs to be done. The stakes could not be higher. James Murdoch Chief Executive BSkyB September 2006 Whatever happens over the next few years our children and grandchildren are going to live in a world in which the climate is very different from the one we grew up with. The concern is that if we keep on increasing carbon emissions then climate change will become irreversible and the long-term consequences catastrophic. Ken Livingstone Mayor of London in The Guardian April 19 2006 I am a banker not a scientist but I believe that .

• Marketing - Bán hàng
• inadequate funding
• facilities studied
• treatment outcomes
• reported complete national programme
• service delivery
• Tuberculosis Control
• jointly reviewed
• managerial weakness
• national programme