TAILIEUCHUNG - LOSE CONTROL OF YOUR MARKETING! Why marketing ROI measures LEAD TO FAILURE

As described in the Section-by-Section analysis below, proposed section includes general requirements to ensure that the required disclosures are sufficiently prominent, such as requiring that all audio disclosures be delivered in a slow and deliberate manner. This section also includes requirements that are specific to each of the various media in which advertising may occur. For Internet-based advertisements, for example, proposed section requires that any advertisements for “free credit reports” appearing on a commercial website include a distinct landing page – not easily bypassed and containing no distracting text – directing consumers to . . | LOSE CONTROL OF YOUR MARKETING Why marketing ROI measures LEAD TO FAILURE BY DAVID MRRRmAM Scott bestselling author of The New Rules of Marketing PR and the new hit book World Wide Rave LOSE CONTROL OF YOUR MARKETING Why marketing ROI measures LEAD TO FAILURE David Meerman Scott 2 Portions of this e-book appear in World Wide Rave the new book by DAVID Meerman SOQTT published by John Wiley Sons Inc. March 2009. ISBN 978-0-470-39500-4. Used with permission. ama oiwonx 2009 by David Meerman Scott Copyright holder is licensing this under the Creative Commons License Attribution . http licenses by us Kyle Matthew Oliver read early drafts of this e-book and provided valuable advice to make it read better. Contact Kyle at E-book design is by the amazing Doug Eymer. Contact Doug at Please feel free to post this on your blog or email it to whomever you believe would benefit from reading it. THANK you. LOSE CONTROL OF YOUR MARKETING Why marketing ROI measures LEAD TO FAILURE David Meerman Scott 3 Introducing the new hit book from David Meerman Scott In bookstores early 2009 A WORLD WIDE RAVE What the heck is that A world Wide Rave is when people around th workI are n and yourproduX-Xhe erjo re locatedin SanXn oXe buzz drives bZye they genuinely want to be there. How do you start one It helps to know the rules RULES OF THE RAVE NOBODY cares about your products except you . NO coercion required. LOSE control. PUT DOWt roots CREATE triggers that encourage people to share. POỈNĨ the world to your virtual doorstep. You can trigger a World Wide Rave too -just create something valuable that people wan to share and make it easy for them te do

• Marketing - Bán hàng
• average correlations
• previously referred
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• Performance
• Strategic Choices
• Subcontracting SMEs