TAILIEUCHUNG - A Basic Guide for VALUING a Company phần 10

. Các tài sản khác bao gồm hai kim loại mạ lạnh bảo quản nhà ở các tòa nhà từ 150 và 170 tàu thuyền ngoài khơi mùa, hai xe bán tải, máy kéo, xe nâng, và trailer song song lowbed và đồ đạc phòng trưng bày màn hình hiển thị khác nhau, đồ nội thất, công cụ, và các thiết bị thử nghiệm. | Focus on Factors That Drive Markets 269 through search engines . Alta Vista Excite HotBot InfoSeek and Lycos . Unfortunately it s not just as simple as connecting up with any directory or search engine. The web host-selection problem is not really different from radio stations and the music played to listening audiences. Individual stations take great effort to appeal largely to a specific listening group country and western blues jazz rock etc. . Online directory and search engine hosts seek to minimize competition by appealing to defined segments of the market therefore situating the new website cannot be left to random positioning. How consumers learn about a site or are directed to a site should be detailed through formidable architecture that shows alternative planning for the failure of original actions to target consumers effectively. Who Is the Customer There is only one purpose for starting a business to create customers Are customers male female or taken from both sexes Do customers come from the Mature Baby Boomer Gen-X or Gen-Y demographic What primary territory might draw the most customers What features or benefits do customers expect in the product or service Will they be repeating customers and if so how often will they buy What buying motivations would cause them to buy from me online Is there something I can do to my product or service or website that would stimulate increased buying . color and psychographic components of design or packaging Will this batch of customers be profitable Dot-commers did far too much guesswork constructing customer profiles. They also expected too much draw from the techno curiosity factor expecting customers to come shop at a website just for the technology reason alone. Inadequate thought was given to how the customer definition changes in the no-see-um environment of online marketing. As the old saying goes Garbage in garbage out. Reasonably predictable sales and expense forecasts have always hinged on some .

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