TAILIEUCHUNG - Winning Results with Google AdWords Second Edition_2

Tham khảo tài liệu 'winning results with google adwords second edition_2', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Chapter 1 How Big Is This Market The Rapid Rise of Paid Search Advertising annoys people. Advertising works. Many in the advertising business have long assumed that both of these statements are true. But the more annoying advertising gets as a whole the harder it becomes for any particular advertiser to break through the clutter. Tellingly a grassroots backlash has arisen against the most bothersome ways of interrupting people to the point where legislation is now being enforced against telemarketing junk faxing and email spam. Ever get the feeling that some big advertisers don t quite get it yet Recently I changed home phone providers now that legislation has paved the way for Rogers a large Canadian cable company to offer a local and long distance phone service to compete with the leader Bell. Evidently incensed at my decision but unable due to legislation to phone me to try to win the service back Bell sent me a nice card in the mail telling me that they weren t allowed to contact me but assuring me that they d be calling me when the 90-day legislated cooling-off period ended. Why didn t they just hire kids to throw a rock through my window I felt Multiply that instinctive revulsion to heavy-handed marketing messages by millions of consumers and you get a rapidly shifting pattern of media consumption. Add to that a new hyper-pampered mindset. Never before has it been so easy to get precisely what you want. Want the most elusive version of an old live Neil Young recording An underappreciated new release from Snow Patrol An inspiring keynote speech from the leader of your trade industry association Forget the question if you cared enough you d already have it in your MP3 library maybe it s playing in your ear right now. Want wasabi peanuts or a washing machine part delivered overnight 2 Click the mouse a few times and you re done. Writes recovering advertising executive Joseph Jaffe The rock group Queen once sang I want it now and little did we suspect .

TỪ KHÓA LIÊN QUAN
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.