TAILIEUCHUNG - Newspaper economicsOnline and offline Hal Varian March 9, 2010 (revised March 13, 2010)

Tham khảo sách 'newspaper economicsonline and offline hal varian march 9, 2010 (revised march 13, 2010)', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Google Newspaper economics Online and offline Hal Varian March 9 2010 revised March 13 2010 Google Confidential and Proprietary 1 Economics of newspapers Go gle Review some of the economic facts about newspapers - Revenues and costs - Advertising level change and composition - Examine how internet has impacted ad revenue - Examine how internet has impacted reader use patterns Speculate about what might turn things around - Business opportunities - Technological opportunities Data sources - US Statistical Abstract - Newspaper Association of America Trends and Numbers website - Pew Foundation - Academic books and publications Revenue and costs Google Revenue Costs as of revenue Advertising 80 Core 35 Retail 40 Promotion 12 Classified 32 Editorial 14 National 8 Administrative 9 Sales 20 Prodn Distn 52 Newsstand 17 Production 20 Subscription 3 Distribution 14 Total 100 100 Raw materials 18 Total 87 87 Internet distribution could cut production costs by at least half. Source Vogel H Entertainment Industry Economics 7th edition page .

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