TAILIEUCHUNG - Contemporary Research in e-Marketing 2005

Tham khảo sách 'contemporary research in e-marketing 2005', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Team LĨĐ NEXT Contemporary Research in E-Marketing Volume 1 by Sandeep Krishnamurthy ISBN 1591403723 Idea Group Publishing 2005 347 pages This innovative text brings the interdisciplinary work of e-marketing to one outlet and fuels the crossfertilization of ideas and dissemination of key research concepts. Table of Contents Contemporary Research in E-Marketing Volume 1 Preface Chapter I Chapter II Chapter III Chapter IV Chapter V Chapter VI - Social Oracles as Advertising Tools in Programmable Businesses - Economic Issues in Advertising via E-Mail Role for a Trusted Third Party - Web Personalization for E-Marketing Intelligence - E-Commerce as Knowledge Management Managing Consumer Knowledge - MSQ-Model An Exploratory Study of the Determinants of Mobile Service Quality - Experiencing Quality The Impact of Practice on Customers Preferences for and Perceptions of Electronic Interfaces Chapter VII - The Impact of eBay Ratings and Item Description on Auction Prices A Comparison of Designer Watches and DVDs Chapter VIII - Viral Experiences Do You Trust Your Friends Chapter IX - Public Opinions of Online Privacy Definitions Assessment and Implications for Industry and Public Policy Chapter X - Online Privacy Consumer Concerns and Technological Competence Chapter XI - Using Server Log Files and Online Experiments to Enhance Internet Marketing Chapter XII - CRM KDD and Relationship Marketing Requisite Trio for Sustainable E-Marketing Chapter XIII - An Interactive Marketing Communication Model in New Product Diffusion Chapter XIV - A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials Chapter XV - How Innovativeness Influences Internet Shopping Index List of Figures List of Tables Team LiB NEXT Team LiĐ 4 PREVIOUS I NEXT Back Cover Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing by academic researchers from various fields to one outlet. This book fuels the cross-fertilization of ideas and .

• Quản trị kinh doanh
• business
• Management
• Economics
• Business ethics
• Business mediator
• PR techniques
• using the Internet to business and business in marketing
• business skills
• art sales
• art marketing
• business administration industry
• business school
• school enrichment
• ad sales
• book business
• business books today
• personnel management
• currency trading
• multi level business
• MLM business administration
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• International business
• International business management
• oriented business
• business management
• online business
• marketing
• business planning
• knowledge economy
• transport
• Dynamic business law
• Business law
• Legal environment of business
• Business organizations
• Business community
• Business crime
• Business environment
• Technological environment
• Conducting business ethically
• Business intelligence
• Lecture Business intelligence
• Technologies enabling business intelligence
• Business intelligence tools
• Development of business intelligence
• Business intelligence solutions
• Business plan
• Financing small business
• business organization
• business manager
• business language
• business skill
• business experience
• Business driven technology
• Lecture Business driven technology
• Technology plug in
• Business plug ins
• Business process
• Business process improvement
• Thinking about starting business
• Starting business
• Creating a business
• Incorporate business
• Right business structure
• Business success check list
• Designing business plan
• Lecture Designing business plan
• Introduction to Business plan
• What is Business plan
• The Business plan
• A plan must pass three tests
• Key elements of a Business plan
• Lecture Dynamic business law
• Classification of law
• Criminal law
• Primary values
• Business communication design
• Business communication
• Lecture Business communication design
• Business writing design
• Writing process
• Business writing style
• Managing human resource
• Risk management
• Small business industries
• Contemporary global economy
• Managing human resources
• Labor relations
• Decision making hierarchy
• Informal organization