TAILIEUCHUNG - Trademark Surveys

Thirty years ago, surveys were considered little more than hearsay evidence. Today, however, the use of scientific surveys has gained widespread acceptance within the federal court system. While the predominant use of surveys is seen in trademark actions, surveys also are used in trade dress, trade secrets, truth-in-advertising, Internet marketing, genericness, and even in patent infringement issues. | TRADEMARK Surveys James T. Berger R. Mark Halligan A Litigator s Guide OXFORD Trademark Surveys Berger and Halligan have performed a true service in their Trademark Surveys A Litigator s Guide. The twists and turns of surveys in general and more particularly legal surveys are rarely taught but now they are explicated by a highly competent pair of guides. This book provides practical and invaluable advice to practicing attorneys. Gabe Gelb Gelb Consulting Group Inc. James Berger and Mark Halligan bring years of experience and insight to this valuable book. Trademark Surveys A Litigator s Guide should be read by every attorney who needs to conduct survey research in the course of trademark unfair competition or trade dress litigation. D. A. N. Chase Chase Law Firm . Kansas City Missouri Trademark Surveys A Litigator s Guide should be an essential addition to any IP litigation library. Its concise discussions of the related law and associated litigation strategy will put everyone who reads it more than two steps ahead of an adversary who has not. Marvin Benn Senior Patent Counsel Much Shelist Denenberg Ament Rubenstein .

• Ngân hàng - Tín dụng
• Surveys on IP Litigation
• Market Research
• Types of Surveys
• Trade Dress Issues
• Survey Experts
• Trademark Surveys