TAILIEUCHUNG - Can Games Build Financial Capability

Can video games increase the financial capability of millions of financially vulnerable Americans? Doorways to Dreams Fund seeks to address this question with its Financial Entertainment (FE) innovation, which leverages the power and popularity of casual video games to engage consumers in a financial education experience that links increases in financial knowledge and confidence to financial actions and real world behavior change. | Financial Literacy Center WORKING PAPER Can Games Build Financial Capability Financial Entertainment A Research Overview NICHOLAS W. MAYNARD PREETI MEHTA JONAS PARKER JEFFREY STEINBERG WR-963-SSA November 2012 Prepared for the Social Security Administration This product is part of a deliverable to the Social Security Administration Financial Literacy Research Consortium Grant No. 5 FLR09010202. Although this working paper has been peer reviewed and approved for circulation by RAND Labor and Population the research should be treated as a work in progress. It may be cited quoted or reproduced with the permission of the RAND Corporation. RAND s publications do not necessarily reflect the opinions of its research clients and sponsors. RAND is a registered trademark I Financial r LI SF A joint center of the RAND Corporation Dartmouth College and the Wharton School Can Games Build Financial Capability Financial Entertainment A Research Overview Authors Nicholas W. Maynard Preeti Mehta Jonas Parker Jeffrey Steinberg Doorways to Dreams Fund Abstract Can video games increase the financial capability of millions of financially vulnerable Americans Doorways to Dreams D2D Fund seeks to address this question with its Financial Entertainment FE innovation which leverages the power and popularity of casual video games to engage consumers in a financial education experience that links increases in financial knowledge and confidence to financial actions and real world behavior change. Following the presentation of a 5-step theory of change explicating how casual financial literacy video games can lead to improvements in financial capability this paper presents and discusses data from FE projects conducted 2009-2012. While more rigorous research is needed initial analysis suggest that the FE games can be successful at engaging consumers cultivating financial self-efficacy and financial literacy and enabling initial real-world financial action. The paper concludes with a discussion .

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