TAILIEUCHUNG - Intangible assets

“Cohen has produced a broad, engaging, and admirably clear discussion of intangible assets and their valuation. There is useful background here for thinking about diverse areas of the law—in addition to obvious applications in intellectual property, corporate, and securities law, one thinks of, for example, administrative law, where debates about cost-benefit analysis ranging over intangible (and often ephemeral) assets are both ubiquitous and contentious. | WILEY FINANCE Valuation and Economic Benefit Praise for Intangible Assets Cohen has produced a broad engaging and admirably clear discussion of intangible assets and their valuation. There is useful background here for thinking about diverse areas of the law in addition to obvious applications in intellectual property corporate and securities law one thinks of for example administrative law where debates about cost-benefit analysis ranging over intangible and often ephemeral assets are both ubiquitous and contentious. A good and helpful book. Daniel J. Gilman . PhD University of Maryland School of Law Cohen does a superb job in effectively communicating the essence of the value of intangible assets-something you can t see touch or smell yet clearly important to companies and the management of their balance sheets. This insightful book will both clarify the notion of intangible asset valuation to the interested amateur and provide guidance to the knowledgeable professional. Well written with real world examples Intangible Assets will provide a solid background on this interesting and well-debated practice and should be required reading for anyone desiring the complete picture on asset valuation. Kris S. Larsen Managing Director Interbrand Wood Healthcare Cohen has presented the law accounting and economics of intellectual property with clarity and precision. Ram Shivakumar Adjunct Professor of Economics and Strategy Graduate School of Business University of Chicago Cohen has a knack of making complex topics easily understandable. I learn something new every time I pick up the book. This is a book that I will keep on my bookshelf for easy reference. Jeffrey Seifman Partner Kirkland .

• Quản trị kinh doanh
• History and Taxonomy
• Theory of and Research
• Accounting for intangible
• market approach
• conclusion
• strategy
• Competitive advantage
• Lecture Crafting and executing strategy
• Crafting strategy
• Executing the strategy
• Company’s strategy
• Strategy implementation process
• Contemporary strategy analysis
• Lecture Contemporary strategy analysis
• Tools of strategy analysis
• Business strategies
• Corporate strategy
• Strategy analysis
• Good strategy execution
• Distinctive strategy
• Executing strategy
• Diversification strategy
• Operations strategy
• Process technology strategy
• Improvement strategy
• Service development
• The process
• The process of operations strategy