TAILIEUCHUNG - 193 ý tưởng marting phần 3

Tham khảo tài liệu '193 ý tưởng marting phần 3', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | If you can t afford to exhibit offer another company a commission to sell your product where they will be exhibiting. Or join together with a company who has complementing products to share a booth space. In addition to weekly flea-markets and large fairs pay attention to your local newspaper for smaller fairs that churches schools clubs and other organizations host. 77. Place your product in the booths of other vendors. If your product can be used cooperatively with another vendor s product or can help them in their exhibit seed your product to exhibitors in exchange for the exposure. Visioneer a company that manufactures desktop scanners offered their PaperPorf1 scanners for free to exhibitors at major computer trade shows. Some vendors would use them to scan in and capture cards or other paper-based information. Other vendors who created links to the PaperPort scanner demonstrate how the products worked together. Visioneer gained a lot of exposure as attendees would see PaperPort scanners being used by several exhibitors. 78. At the end of a speech announce a special buy-now offer for the audience. In other words ask for the order at the end of your presentation and have the products and facilities on hand so audience members can purchase on the spot. 79. Come early and stay late for meetings seminars and classes. These are the best times to meet people and be involved in conversations. At a conference there will always be people sitting in the chairs looking over their literature while they wait for the session to start. Take a look at the name tags of the people you are sitting near. Turn to them to make a comment or ask a question eventually introducing yourself. Then after the session go up to the speaker where people usually gather to ask questions. As you wait to talk to the speaker strike up a conversation with a peer who is also waiting. These people could be potential customers influencers suppliers partners or referral agents. Collect their business .

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