TAILIEUCHUNG - logos: Making a strong mark- P4

logos: Making a strong mark- P4:when it comes to creating strong logos, design and implementation are the last steps along a long design of a visual inentity essential to the maket-ing of any brand because logos are maketing tools | S8 Logos Making a Strong Mark MedBiz MARKET MedBiz Market s logo focuses on the interaction between buyer and seller within a health care-oriented real estate marketplace. By incorporating a hard-edged business font and colors commonly found in hospitals the designers were able to address both markets. Agency The new logo s color palette as well as the designer s solid typography system is continued throughout MedBiz s website. The Marketplace for Healthcare Buyers Sellers viei JDIZ F PLACE USTINC I view LISTINGS VtAXCH j FAQ i f LP I btcuwt S n MARKET F HOME ABOUT US CONTACT U8 SfTF MAP Lirt Vau M dlc I Builr Tod y Uvlnj. nursing hom i doctor office ohtrnucv. medic I bill nç isrv co chiropMtto- off co hospiut rurtlng homos nd mot MARKET Welcome io Our site offe-a an nexpenswe wayto istvsui healthcare ni medical business or sale and o view listings for olhe thaï are being ülïô ed Feras itteas per month you tan llstyour business to thousands of pole-tla med cai busmess buyers MedBiz Market Baton Rouge. Louisiana USA CFX Creative Vancouver British Columbia. Canada The Challenge MedBiz Market has over 30 years ol experience in the healthcare industry ranging from facility development to daily operations management. The company extended its scope to offer prospective buyers and sellers an online resource for the sale of medical offices pharmacies hospitals medical supply houses nursing homes assisted living residences and other health care facilities. It assists buyers in securing financing for purchases. CFX Creative was given the task of developing a brand identity that would portray both the medical and business aspects of the company s offering. Because the mark would predominantly be employed on the Web. it had to have a clean and easily recognizable presence. The Process Rather than spelling out a message of real estate the CFX Creative design team directed its attention to the interaction between buyer

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