TAILIEUCHUNG - Encyclopedia of american business history part 9

Jobs, Steve (1955– ) computer designer Steven Paul Jobs was born in California in 1955 and adopted by a machinist and his accountant wife. While passing through local schools in Mountainview, California, Jobs began displaying an aptitude for electronics and mechanical tinkering. | J Jobs Steve 1955- computer designer Steven Paul Jobs was born in California in 1955 and adopted by a machinist and his accountant wife. While passing through local schools in Mountainview California Jobs began displaying an aptitude for electronics and mechanical tinkering. He managed to secure a summer job at the nearby Hewlett-Packard computer firm where he met and befriended Steve Wozniak a fellow computer enthusiast. Jobs dropped out of college in 1972 and spent several years studying Eastern philosophy while designing games for the Atari computer firm. After a spiritual foray to India where he caught dysentery Jobs came home to California and reunited with Wozniak in 1975. Both young men began experimenting with the concept of a low-cost high-speed computer for home and personal use and founded the Apple Computer Company in Jobs s garage. A working model christened Apple I was designed in 1976 and offered to Hewlett-Packard which turned it down. However it sold relatively well on its own and a legend was born. This was followed by an even more advanced design Apple II in 1977 which opened the age of desktop information processing. Sales of this revolution ary technology proved phenomenal and reached 200 million by 1980. However as other companies invested in small computers fierce competition erupted for the growing subsequently stumbled badly in 1980 when his new Apple III computer proved overpriced and prone to technological glitches. A newer design the Macintosh was introduced in 1984 but it also sold poorly By 1985 Apple Computers had lost half its market share to IBM so Jobs resigned as chairman and voluntarily departed. Undeterred Jobs founded a new company NeXT in 1985 with 100 million of his personal assets. Thereafter he dedicated himself to designing revolutionary computer hardware for research and educational purposes. Innovative machines emerged from the company but marketing and sales proved lackluster. Jobs wishing to diversify

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