TAILIEUCHUNG - Chapter 2 - Leading Strategically Through Effective Vision and Mission

Identify a firm’s stakeholders and explain why such identification is critical to effective strategy formulation and implementation Understand the roles of vision and mission in determining strategic purpose and strategic coherence Understand the relationships among vision, mission, values and strategy | Chapter 2 Leading Strategically Through Effective Vision and Mission OBJECTIVES 1 2 3 4 5 Explain how ethics and biases may affect strategic decision-making Identify a firm’s stakeholders and explain why such identification is critical to effective strategy formula-tion and implementation Understand the roles of vision and mission in deter-mining strategic purpose and strategic coherence Understand the relationships among vision, mission, values and strategy Explain how strategic leadership is essential to strategy formulation and implementation PULLING A USD 15 BILLION COW OUT OF A DITCH Xerox introduces the Xerox 914 copier in 1959. This copier transformed the work place Xerox was charter member of the “nifty 50”-50 stocks most favored by institutional investors Since 1970s, however, Xerox has been crippled by competition (mostly Japanese) October 2001, Xerox reports first quarterly loss in16 years. Mulcahy is not obvious choice for top position She lacks product development and

• Quản trị kinh doanh
• strategy management
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• Strategic management
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• Operations strategy
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