TAILIEUCHUNG - Communication within the organization

Influence of the structure on communication; Management of communication flows; Types of communication networks | Lecture # 5. Communication within the organization Influence of the structure on communication Management of communication flows Types of communication networks 1 To which extent does the structure promote communications within and outside the organization? 2 Typical features of organizations Structure Culture Leadership 3 What influences the structure of the organization? Size of the organization Type of activity and technologies applied Mission and objectives set Competition 4 Influence of the structure on communications Functional structure Matrix structure Virtual structure or network Informal and formal structure 5 Formal Channels: Downward communication • Instructions to job execution • logical explanation of work • policy and methods communication • feedback • persuasive communication 6 Formal Channels: Upward communication- Info sent •What has been done by an employee, his subordinates and his peers; •What problems this worker and the department he works at have; •What he thinks should be done; •How he evaluates his performance; •What aspects of the organizational policy and practice should be corrected NASA 1986 - “Challenger” example 7 Formal Channels: Lateral/horizontal communication purposes • Jobs coordination; • Problem solving; • Information sharing; • Conflict resolution Consultative, persuasive, reminding style 8 Influence of culture on communications Power distance Individualism/collectivism Uncertainty avoidance Models of culture 9 Influence of the leadership on communication Access to the channels Availability of external channels Efficiency of usage Extent of the client-orientation Influence on competitiveness 10 What do Communications add up to? To get necessary info on time To make important decision To provide feedback What else? 11 What do the communications take away? Overload the organization Deconcentrate the employee Increase the possibility of errors while transmitting the info What else? 12 What info does the organization need? Basic financial information Information about the labor productivity Information about distribution of resources Information about key knowledge and exclusive competence 13 Communications and knowledge management Contribute to decreasing the barriers emerging ideas formation of models dissemination of the best solutions 14 Conclusions Organization structures are a compromise between productivity and efficiency; The basic causes of communication problems are: hierarchy, culture clash, changeability, grapevine communication failures are symptoms and integral parts of organizational problems; look for core cause of the failure 15 Conclusions “Walls” in organizations should not turn into insurmountable barriers; The key question:”whom of my colleagues must I give info for him to be able to do his job?” 16

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