TAILIEUCHUNG - User Experience Re-Mastered Your Guide to Getting the Right Design- P5

User Experience Re-Mastered Your Guide to Getting the Right Design- P5: Good user interface design isn't just about aesthetics or using the latest technology. Designers also need to ensure their product is offering an optimal user experience. This requires user needs analysis, usability testing, persona creation, prototyping, design sketching, and evaluation through-out the design and development process. | 186 User Experience Re-Mastered Your Guide to Getting the Right Design HANDY DETAIL What If You Find Scary Information in the Data What if you have some data that makes you create a persona that inherently will not like your product For example maybe you are building a product for television and the data says that people in a key set of target users are too busy to watch TV. What do you do If you run into this type of problem you can Escalate the data you have found to the stakeholders so that they can reevaluate the strategy for the product. If they push back show them the data that led to your conclusions. Reevaluate your data sources to consider whether they are really in line with the existing strategy with respect to target users. Build this information and the related design challenges into the personas you create. Given that your targets don t like to watch TV currently and that you cannot change the delivery medium how do you get these people to change their behavior and turn on the TV to access your product How do you build a specific product that will appeal to them given their needs and goals PERSONA GESTATION STEPS 4 5 AND 6 Once you have a set of skeletons it is time to get feedback from your stakeholders. You will evaluate the importance of each skeleton to your business and product strategy and prioritize the skeletons accordingly. During gestation you will identify a subset of skeletons to develop into personas. Step 4 Prioritize the Skeletons It is time to prioritize your skeletons. To do this schedule a meeting with members of your persona core team who understand the data you have collected and stakeholders empowered to make decisions about the strategic focus of the company. If stakeholders are not aware of the data and general process that led to these skeletons present that information before introducing the skeletons to them. It is important to carefully plan and manage your prioritization meeting. Before you get started remind everyone of .

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