TAILIEUCHUNG - The communicative dynamics and its relation with the social dynamics. Reflections for communication research from the paradigm of critical epistemology

In this work the communicative phenomenon is understood as the germ of social action. This invites us to think of communication as expressive behavior through which the social, even the historical, is configured. Consequently, to think of communication in the social as social action demands to conceive and study the social reality as a reality in constant movement, that is, giving in the given. | The communicative dynamics and its relation with the social dynamics. Reflections for communication research from the paradigm of critical epistemology Technium Social Sciences Journal Vol. 4 30-49 March 2020 ISSN 2668-7798 The communicative dynamics and its relation with the social dynamics. Reflections for communication research from the paradigm of critical epistemology Vivian Romeu UNAM Faculty of Political and Social Sciences Communication Department Mexico City Abstract. In this work the communicative phenomenon is understood as the germ of social action. This invites us to think of communication as expressive behavior through which the social even the historical is configured. Consequently to think of communication in the social as social action demands to conceive and study the social reality as a reality in constant movement that is giving in the given. From the critique of the traditional concept of communication through the epistemological legacy of Hugo Zemelman this paper proposes a reflection on the role of communication in the shaping movement of social reality. Keywords. social reality communication social action social meanings critical epistemologhy 1. Introduction This text aims to elaborate a reflection on the way in which communication participates predominantly in the constitution of social reality. This avoids those theoretical approaches - specifically those that come from interactionist sociology1 - that postulate communication in the opposite direction that is as a consequence or result of social relations and not as the engine of them which is what is here defend2. For this we start from the paradigm of critical epistemology raised by Hugo Zemelman since the second half of the twentieth century and whose dialectical imprint allows us to apply for communicative processes as constitutive processes of the intrinsic movement of social reality. In that sense what is sought here is to generate a

• Xã hội học
• The communicative phenomenon
• Germ of social action
• Epistemological legacy of Hugo Zemelman
• Paradigm of critical epistemology
• The communicative dynamics