TAILIEUCHUNG - An impact of learning, entrepreneurial and market orientation on innovation competencies

The aim of this paper is to assess an influence of learning orientation, entrepreneurial orientation and market orientation on innovation capabilities. | An impact of learning entrepreneurial and market orientation on innovation competencies International Journal of Management IJM Volume 7 Issue 1 Jan-Feb 2016 pp. 69-78 Article ID IJM_07_01_007 Available online at http IJM JType IJM amp VType 7 amp IType 1 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication AN IMPACT OF LEARNING ENTREPRENEURIAL AND MARKET ORIENTATION ON INNOVATION COMPETENCIES Mohan Gautam Sunny Singh and Kuldeep Singh Arya B. Tech Department of Mechanical Engineering Amity University Haryana India Ankit Tiwari Scholar Department of Mechanical Engineering Amity University Haryana India Gopal Fartyal B. Tech Department of Electronics amp Communication Engineering Amity University Haryana India ABSTRACT Innovation capabilities are very important for current business because it relates to the ability of an organization that lead to new process new product or new idea of an organization. Furthermore it has an important role to influence the creation of a competitive advantage. The aim of this paper is to assess an influence of learning orientation entrepreneurial orientation and market orientation on innovation capabilities. Samples used in this study were the Entrepreneurial manager of car garages in Thailand. Samples were recruited with various sampling methods and we had got 387 samples. Questionnaire was applied to collect data. Statistics used in data analysis were percentage mean score and standard deviation. Regression analysis was used to test the hypothesis with statistical significance level of . The results showed an influence of learning orientation entrepreneurial orientation and market orientation on innovation capabilities. The research also suggested that car garage entrepreneurs in Thailand should focus on 1 learning orientation including a focus on the commitment to learn about people in the organization the openness .

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