TAILIEUCHUNG - Factors affecting customers’ acceptance of the adoption of blockchain technology at dong a commercial joint stock bank, Hue branch

This study aims to develop and test the integrative model of the factors affecting customers’ acceptance intention of the adoption of blockchain technology. Data were collected from a sample of 195 customers who have been conducting transactions at Dong A Bank – Hue branch. Samples are selected by using the systematic random sampling method. Structural equation modelling (SEM) is used to test the hypothesized relationships. The findings indicate that six out of eight tested relationships are supported. Perceived usefulness (PU) and Perceived ease of use (PEU) are the most critical factors affecting customers’ Attitude (AT). Attitude also has a direct and positive correlation to customers’ acceptance Intention (IN). Notably, Personal characteristics (PC) and Risk perception (RP) are the two most influential factors affecting Perceived usefulness. And, the Perceived ease of use factor is only affected by customers’ Self-command (SC). In general, this study contributes to enriching the existing knowledge of blockchain adoption in banks and helps banks figure out an efficient way to adopt blockchain technology. | Factors affecting customers acceptance of the adoption of blockchain technology at dong a commercial joint stock bank Hue branch

• Ngân hàng - Tín dụng
• Customers’ acceptance
• Blockchain adoption
• Dong A Bank
• Commercial joint stock bank
• Factors affecting customers’ acceptance
• Doctoral thesis summary
• Factors affecting individual customers
• Accepting Mobile Banking services
• A study from Unified of Acceptance
• Use of Technology model
• Influencer’s effects on customers’ online purchasing behavior
• Customers’ online purchasing behavior
• Online purchasing source credibility
• Technology acceptance model
• The TAM model
• Acceptance and forwarding of electronic word of moutt
• A moderated mediation analysis
• Customers' mood on forwarding e WOM
• EWOM elements containing tie strength
• Factors affecting online purchase intention
• Vietnam online customers
• The Unified Theory of Acceptance and Use of Technology
• Online purchase intention
• Encourage the online purchase
• Determinants influencing customers' decision to use mobile payment services
• The case of Vietnam
• Mobile payment services
• Ttechnology acceptance and use
• Security and supplier reputation