TAILIEUCHUNG - An empirical examination of the impact on social media on business

This is a project about the economic impact of social media on business entities. It is in line with the initiative of the government for digitalization for business purposes. The primary aspects of social media that are being considered for these projects are WhatsApp, Facebook, Instagram. | An empirical examination of the impact on social media on business International Journal of Management IJM Volume 11 Issue 2 February 2020 pp. 14 22 Article ID IJM_11_02_002 Available online at http ijm JType IJM amp VType 11 amp IType 2 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed AN EMPIRICAL EXAMINATION OF THE IMPACT ON SOCIAL MEDIA ON BUSINESS Dr. SwetaRani Assistant Professor Army Institute of Management Kolkata India Snehashish Patra Student Army Institute of Management Kolkata India ABSTRACT This is a project about the economic impact of social media on business entities. It is in line with the initiative of the government for digitalization for business purposes. The primary aspects of social media that are being considered for these projects are WhatsApp Facebook Instagram. The usage of social media for the various purposes done by the business entities has been considered. Data collection has been done through a survey. In today s world of globalization and digitalization where our business stands I have tried to find out. This has a direct impact with the volume of business done by the entity. So it has been named as the economic impact of social media. Keywords Growth MSME Public Sector Banks Performance Impact. Cite this Article Dr. SwetaRani and Snehashish Patra An Empirical Examination of the Impact on Social Media on Business International Journal of Management IJM 11 2 2020 pp. 14 22. http IJM JType IJM amp VType 11 amp IType 2 1. INTRODUCTION This is a project about the economic impact of social media on business entities. It is in line with the initiative of the government for digitalization for business purposes. The primary aspects of social media that are being considered for these projects are WhatsApp Facebook Instagram. The usage of social media for the various purposes done by the .

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