TAILIEUCHUNG - Theory consumer behavior (Seventh edition): Part 2

(BQ) Continued part 1, part 2 of document Theory consumer behavior (Seventh edition) has contents: Consumer culture, consumers in situations, consumption to satisfaction, beyond consumer relationships, consumer and marketing misbehavior,. and other contents. Invite you to refer. | 9 Consumer Culture LEARNING OBJECTIVES After studying this chapter the student should be able to 9-2 9-4 9-5 Understand how culture provides the true meaning of objects and activities. Use the key dimensions of core societal values to apply the concept of cultural distance. Define acculturation and enculturation. List fundamental elements of verbal and nonverbal communication. Discuss current emerging consumer markets and scan for opportunities. Remember to visit PAGE 199 for additional STUDY TOOLS. 9-4 CULTURE AND MEANING ARE INSEPARABLE consumer culture commonly held societal beliefs that define what is socially gratifying Do love and marriage go together One thing that might be even more certain is the fact that marriage and consumption go together No matter where one gets married the wedding typically involves an elaborate celebration. Estimates suggest that an average . wedding costs over 28 The high cost of getting hitched is not confined to the United States Chinese weddings cost an average 100 000 Yuan about 16 000 with many couples spending more than 250 000 Yuan 2 The disparity between economical and expensive weddings is greater in China. Some couples opt for naked weddings meaning no wedding dress no flowers no reception just the bare essentials. The way consumers find mates however is not so universal. In Western cultures romantic marriage rules so much that other concepts come across as strange unusual or even illegal. Consumers in other cultures often do not have much say in exactly whom they marry. Although this seems strange for most readers of this book consumers from those cultures accept and even find comfort in the notion of an 178 PART THREE External Influences arranged marriage. Arab and Eastern consumers often end up getting married based on arrangements between families. This eliminates the need for dating rituals anxiety and stress over popping the question the couples never face this climactic moment. Polygamy is even an accepted

• Tài chính doanh nghiệp
• Consumer behavior
• Consumers in situations
• Consumer culture
• Beyond consumer relationships
• Marketing misbehavior
• Consumer diversity
• Social class
• Household influences
• Social influences
• Symbolic consumer behavior
• Diffusion of innovations
• Consumer perception
• Consumer learning
• Consumer attitude formation
• C onsumer decision making
• Persuading consumers
• Lecture Consumer behavior
• Bài giảng Hành vi người tiêu dùng
• Hành vi người tiêu dùng
• Aspects of consumer behavior
• Consumers’ impact on marketing
• Cultural Influences
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Consumer markets
• Consumer buyer behavior
• Consumer decision process
• Hành vi tiêu dùng
• Người tiêu dùng
• Quản trị kinh doanh
• Motivation process
• Motivational strength
• Consumer involvement
• Individual decision making
• Consumer purchase
• Decision making process
• Portrait of consumer
• Consumer decision making
• A framework for consumer analysis
• Consumers product knowledge
• Understanding consumer behavior
• Problem recognition
• information search
• Decision making based
• Attitudes based
• Cross Cultural variations
• The changing american society
• Social stratification
• Group influences on consumer behavior
• Reference groups
• Market segmentation
• Product positioning
• Product strategy
• Consuming culture
• Conceptuals of consumer behavior
• Building a theory framework
• Vietnamese consuming culture
• Economic principles
• Economic policies
• Lecture Economics
• Theory of consumer behavior
• Behavioral economics
• Technology Driven consumer behavior
• The marketing concept
• Technology enriches
• Customer value
• The consumer behavior value framework
• Attitude change
• the Self Concept
• Role of packaging in consumer buying behavior
• Packaging in consumer buying behavior
• Analyze the data
• Questionnaire designed especially
• Conception of marketing
• The process of perception
• Sensory systems
• Behavioral Learning Theories
• Marketing Applications of Repetition
• Functional theory of attitudes
• ABC model of attitudes
• Perspectives on the self
• Ideal selves
• Symbolic interactionism
• Looking glass self
• Group influence
• Opinion leadership