TAILIEUCHUNG - Master of Business Administration: The role and importance of project management practices in SMEs

The paper analyzes Project Management as a managerial practice in SMEs in general and in part in supermarket chains from Moldova. It aims to investigate to what extent Project Management tools and techniques are generally used in SMEs and those used within medium size supermarket chains from Moldova. It also provides recommendations that would enhance the project capability and project performance within these companies deriving from their size and organizational complexity. In order to do this, the literature review discusses the findings of secondary to identify the generally accepted Project management level used in SMEs. Secondly, the primary data, which was collected through five interviews conducted with top managers performing the role of Project managers in five supermarket chains from Moldova, was collected and analysed in order to be compared with the findings in the literature review. The obtained results met the expectations and have led to the conclusion that generally the extent of Project management used in supermarket chains from Moldova is moderately less than the extent generally used in SMEs. To consult more MBA essays, please see at: Bộ Luận Văn Thạc Sĩ Quản Trị Kinh Doanh MBA | Master of Business Administration: The role and importance of project management practices in SMEs

• Quản trị kinh doanh
• Master of Business Administration
• Business Administration
• Project management
• Supermarket chain from Moldola
• Master of Business administration thesis
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• Mobile sector
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• Supply chain performance
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• Consumer Behaviour
• A quantitative analysis
• Performance management system
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• Brand Storytelling
• Irish Food
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• Grocery Stores
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