TAILIEUCHUNG - Exploitation of spiritual tourism in Thua Thien Hue province, Vietnam: A perspective from tourism companies

This study captures the current problems of spiritual tourism exploitation in Thua Thien Hue province from tourism providers’ perspective. The author uses in-depth interviews with 6 respondents who are representatives of the local’s tourism companies. | Hue University Journal of Science ISSN 2588–1205 Vol. 128, No. 5C, 2019, pp. 113–125; DOI: EXPLOITATION OF SPIRITUAL TOURISM IN THUA THIEN HUE PROVINCE, VIETNAM: A PERSPECTIVE FROM TOURISM COMPANIES Ho Thi Huong Lan* University of Economics, Hue University, 99 Ho Dac Di St., Hue, Vietnam Abstract: This study captures the current problems of spiritual tourism exploitation in Thua Thien Hue province from tourism providers’ perspective. The author uses in-depth interviews with 6 respondents who are representatives of the local’s tourism companies. The analysis of the data indicates that the great potential of the local’s spiritual tourism can be developed via values spiritual orientations including Royal-based value; folk culture-based value; religionbased value, and historical heritage sites-based value. Besides, the author also clarifies the current problematic status of deploying spiritual tourism in this area. The findings of the study will be both a guideline to practitioners and a useful reference to researchers in local’s spiritual tourism development. Keywords: exploitation, spiritual tourism, Thua Thien Hue 1 Introduction The search for spiritual significance is perhaps one of the main points that have motivated people to travel since ancient times. At that times, people were so preoccupied with existence, thus no one could travel for joy and excitement, but many pieces of evidence showed that most of them went traveling for spiritual and religious motives [8]. As far as we know, spiritual tourism is almost one of the oldest forms of tourism, which is derived from a kind of cultural tourism. Its form globally emerges from the human's need for spiritual awareness and development, which embeds in religion or in other cases that go beyond the spirit of religion. With this feature, spiritual tourism is presently considered as a niche special interest tourism segment, which is necessarily capitalized its full potential for .

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