TAILIEUCHUNG - Ebook Consumer behavior (11/E): Part 1

(BQ) Part 1 book “Consumer behavior” has contents: Technology-Driven consumer behavior; segmentation, targeting, and positioning, consumer motivation and personality, consumers, marketers, and technology. | Consumer Behavior For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. eleventh edition Pearson Global Edition Schiffman • Wisenblit This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada, you should be aware that it has been imported without the approval of the Publisher or Author. Global edition Global edition Global edition ISBN-13: 978-0-273-78713-6 ISBN-10: 0-273-78713-6 9 0 0 0 0 9 780273 787136 Consumer Behavior eleventh edition Leon G. Schiffman • Joseph L. Wisenblit Consumer Behavior 1 # 149047   Cust: Pearson   Au: Schiffman  Pg. No. 1 Title: Consumer Behavior 11/e    Server: C/M/Y/K Short / Normal DESIGN SERVICES OF S4carlisle Publishing Services 31/03/14 5:23 PM 2 31/03/14 5:23 PM 11e Consumer Behavior Global Edition Leon G. Schiffman J. Donald Kennedy Chair in Marketing and E-Commerce Peter J. Tobin College of Business St. John’s University, New York City Joseph Wisenblit Professor of Marketing Stillman School of Business Seton Hall University, New Jersey Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo 3 # 149047 .

• Quản trị kinh doanh
• Consumer behavior
• Technology Driven consumer behavior
• The marketing concept
• Technology enriches
• Customer value
• Consumer diversity
• Social class
• Household influences
• Social influences
• Symbolic consumer behavior
• Diffusion of innovations
• Consumer perception
• Consumer learning
• Consumer attitude formation
• C onsumer decision making
• Persuading consumers
• Lecture Consumer behavior
• Bài giảng Hành vi người tiêu dùng
• Hành vi người tiêu dùng
• Aspects of consumer behavior
• Consumers’ impact on marketing
• Cultural Influences
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Consumer markets
• Consumer buyer behavior
• Consumer decision process
• Hành vi tiêu dùng
• Người tiêu dùng
• Quản trị kinh doanh
• Motivation process
• Motivational strength
• Consumer involvement
• Individual decision making
• Consumer purchase
• Decision making process
• Portrait of consumer
• Consumer decision making
• A framework for consumer analysis
• Consumers product knowledge
• Consumers in situations
• Consumer culture
• Beyond consumer relationships
• Marketing misbehavior
• Understanding consumer behavior
• Problem recognition
• information search
• Decision making based
• Attitudes based
• Cross Cultural variations
• The changing american society
• Social stratification
• Group influences on consumer behavior
• Reference groups
• Market segmentation
• Product positioning
• Product strategy
• Consuming culture
• Conceptuals of consumer behavior
• Building a theory framework
• Vietnamese consuming culture
• Economic principles
• Economic policies
• Lecture Economics
• Theory of consumer behavior
• Behavioral economics
• The consumer behavior value framework
• Attitude change
• the Self Concept
• Role of packaging in consumer buying behavior
• Packaging in consumer buying behavior
• Analyze the data
• Questionnaire designed especially
• Conception of marketing
• The process of perception
• Sensory systems
• Behavioral Learning Theories
• Marketing Applications of Repetition
• Functional theory of attitudes
• ABC model of attitudes
• Perspectives on the self
• Ideal selves
• Symbolic interactionism
• Looking glass self
• Group influence
• Opinion leadership