TAILIEUCHUNG - Lecture Principles of management: Chapter 6 - Charles W.L. Hill, Steven McShane

In this chapter students will be able to: Define strategy, explain why the goal of strategy is to attain superior performance, describe what is meant by competitive advantage, explain how business-level strategy can lead to competitive advantage, explain how operations strategy can lead to competitive advantage, explain how corporate-level strategy can lead to competitive advantage. | chapter 6 Strategy McGraw-Hill/Irwin Principles of Management © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved. Learning Objectives Define strategy. Explain why the goal of strategy is to attain superior performance. Describe what is meant by competitive advantage. Explain how business-level strategy can lead to competitive advantage. Explain how operations strategy can lead to competitive advantage. Explain how corporate-level strategy can lead to competitive advantage. See Text Page: 132 Strategy An action managers take to attain a goal of an organization. Learning Objective 1: Define strategy. See Text Page: 134 Superior Performance Superior performance requires High profitability Growth in profits over time Learning Objective 2: Explain why the goal of strategy is to attain superior performance. See Text Page: 135 Wal-Mart First year of operation – 1962 – Rogers, Arkansas 1960s – 15 Wal-Mart stores 1979-80 – 276 stores with $1 billion in sales 1989 – 1,400 stores .

• Quản trị kinh doanh
• Principles of management
• Lecture Principles of management
• Organization architecture
• Managing employee
• Competitive advantage
• Business level strategy
• Ebook Business principles
• Business principles and management
• Business principles
• Management responsibilities
• Financial management
• Marketing management
• Foodservice management principles
• Management principles
• Management practices
• Resource conservation
• Organizational design
• Human resource management
• Performance improvement
• Basics of management
• Principles of hotel management
• Fundamentals of hotel management
• Salient features of management
• The foodservice industry
• The systems approach
• Food safety
• Principles of management and organisational behaviour
• Organisational behaviour
• Functions of management
• Human factors
• Group decision making
• tips in management
• management methods
• the document management industry
• soft skills
• management skills
• Business ownership
• Information systems
• Communication systems
• Leaders versus managers
• Strategic decisions
• Internal environment
• Environment of managers
• Processes driving globalization
• Business enterprises
• Corporate social responsibility
• Decision making
• Levels of planning
• Managing operations
• Operations managers
• Integrating mechanisms managers
• Control systems
• Establishing goals
• Organizational culture
• Organizational subcultures
• Team effectiveness
• Team development
• Developing diverse workforce
• Human resource staffing process
• Employee engagement
• Managing employee motivation
• Managing employee attitudes
• Cognitive dissonance
• Managing through power
• Organizational power