TAILIEUCHUNG - Knowledge sharing between marketing and accounting from a coopetitive perspective: Empirical evidence from Vietnam

This study examines cross-functional knowledge sharing at the interface between marketing and accounting departments within business organizations. It develops a coopetition model to examine the effects of contingent variables including cross functional competition and organizational innovativeness on the coordination–sharing– performance (C–S–P) link | 138 Nguyen Phong Nguyen et al / Journal of Economic Development 23(4) 138-159 Knowledge Sharing between Marketing and Accounting from a Coopetitive Perspective: Empirical Evidence from Vietnam NGUYEN PHONG NGUYEN University of Economics HCMC – nguyenphongnguyen@ DOAN NGOC QUE University of Economics HCMC – dnque20@ NGUYEN DUNG HAI University of Economics HCMC – dunghai@ ARTICLE INFO ABSTRACT Article history: This study examines cross-functional knowledge sharing at the interface between marketing and accounting departments within business organizations. It develops a coopetition model to examine the effects of contingent variables including cross-functional competition and organizational innovativeness on the coordination–sharing– performance (C–S–P) link. The results obtained from a survey of 178 large firms in Vietnam demonstrate that except formalization all coordination mechanisms including lateral relations, informal networking, and shared visions have positive influences on the knowledge sharing at the interface between marketing and accounting departments. Moreover, competition between these moderates the effects of both lateral relations and informal networking on the extent of knowledge sharing between the marketing and accounting departments (MAKS). Finally, this study finds that organizational innovativeness partially mediates the MAKS–performance link, emphasizing the role of innovation in transforming knowledge to performance. Received: Jun. 13, 2016 Received in revised form: Sep. 5, 2016 Accepted: Sep. 23, 2016 Keywords: Coopetition, knowledge sharing between marketing and accounting, organizational innovativeness. Nguyen Phong Nguyen et al / Journal of Economic Development 23(4) 138-159 139 1. Introduction The marketing literature has emphasized the performance implication of knowledge sharing between marketing and other departments in business organizations, which creates various competitive benefits including

• Kinh tế học
• Knowledge sharing between marketing and accounting
• Organizational innovativeness
• competitive perspective
• Coordination sharing performance
• Marketing and accounting departments