TAILIEUCHUNG - Lecture International marketing (15/e): Chapter 7 - Philip R. Cateora, Mary C. Gilly, John L. Graham

Chapter 7 - The international legal environment: Playing by the rules. What you should learn from chapter 7: The four heritages of today’s legal systems, the important factors in the jurisdiction of legal disputes, the various methods of dispute resolution, the unique problems of protecting intellectual property rights internationally, how to protect against piracy and counterfeiting,. | International Marketing 15th edition Philip R. Cateora, Mary C. Gilly, and John L. Graham Overview Bases for today’s legal systems The important factors in jurisdiction of legal disputes The various methods of dispute resolution The unique problems of protecting intellectual property rights internationally Cyberlaw Commercial law within countries . Laws application in host countries Export restrictions Roy Philip Bases for Legal Systems Four heritages form the basis for the majority of the legal systems of the world Common law Civil or code law Islamic law Marxist-socialist tenets Even though a country’s laws may be based on the doctrine of one of the four legal systems its individual interpretation may vary significantly Roy Philip Common and Code Law Common law Seeks interpretation through the past decisions of higher courts which interpret the same statues Applies established and customary law principles to a similar set of facts Are recognized as not being all-inclusive Ownership is established by use Code law Legal system is generally divided into three separate codes Commercial Civil Criminal Ownership is determined by registration Considered complete as a result of catchall provisions found in most code-law systems Roy Philip Islamic Law The basis for Islamic law is interpretation of the Koran Islamic law defines a complete system that prescribes specific patterns of social and economic behavior for all individuals Property rights Economic decision making Types of economic freedom Among the unique aspects of Islamic law is the prohibition against the payment of interest The Islamic system Places emphasis on the ethical, moral, social, and religious dimensions to enhance equality and fairness for the good of society Roy Philip Jurisdiction in International Legal Disputes No judicial body exists to deal with legal commercial problems arising between citizens of different countries Legal disputes can arise in three .

• Marketing - Bán hàng
• International marketing
• Lecture International marketing
• Global markets
• Global marketing strategies
• International trade
• International legal environment
• International marketing channels
• Marketing quốc tế
• Chiếc lược marketing
• Marketing strategies
• Nature of international marketing
• Integrated marketing communications
• Pricing for international markets
• International customers
• Regular foreign marketing
• International marketing management
• International environment
• International pricing
• International business to business marketing