TAILIEUCHUNG - Lecture Business marketing: Connecting strategy, relationships, and learning (4/e): Chapter 5 - Dwyer, Tanner

Chapter 5 - Market opportunities: Current and potential customers. This chapter includes contents: Develop markets among current customers, find opportunities with existing customers, acquire new customers, develop a research program, developing opportunities through marketing research, criteria for successful segmentation,. | 5- Copyright ©The McGraw-Hill Companies, Inc. Permission required for reproduction or display 5- Foundations for Creating Value Part Two McGraw-Hill/Irwin Business Marketing, 4/e Copyright © 2009 The McGraw-Hill Companies, Inc. All rights reserved. 5- Part Two Foundations for Creating Value Chapter 5 Market Opportunities Chapter 6 Marketing Strategy Chapter 7 Weaving Marketing into the Fabric of the Firm McGraw-Hill/Irwin Business Marketing, 4/e Copyright © 2009 The McGraw-Hill Companies, Inc. All rights reserved. 5- Chapter 5 Market Opportunities: Current and Potential Customers McGraw-Hill/Irwin Business Marketing, 4/e Copyright © 2009 The McGraw-Hill Companies, Inc. All rights reserved. 5- Finding Business to Business Opportunities McGraw-Hill/Irwin Business Marketing, 4/e Copyright © 2009 The McGraw-Hill Companies, Inc. All rights reserved. NEW MARKET OPPORTUNITIES ACQUIRE NEW CUSTOMERS DEVELOP A RESEARCH PROGRAM FIND OPPORTUNITIES WITH EXISTING CUSTOMERS

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