TAILIEUCHUNG - Lecture Tourism: Principles, practices, philosophies (12th edition): Chapter 4 - Charles R. Goeldner, J. R. Brent Ritchie
Chapter 4 - World, national, regional and other organizations. After completing this unit, you should be able to: Understand the magnitude of world tourism in terms of the vast numbers of organizations that serve the needs of their diverse memberships, recognize the variety of types and functions of tourism organizations, know why states support official offices of tourism,. | World, National, Regional, and Other Organizations 4 LEARNING OBJECTIVES Understand the magnitude of world tourism in terms of the vast numbers of organizations that serve the needs of their diverse memberships. Recognize the variety of types and functions of tourism organizations. Know why states support official offices of tourism. Learn how national, regional, and trade organizations are structured and operated. Catalyst, Planning, Development, and Promotion Organizations Private Sector Components Public Sector Components World & National Travel Industry Associations World & National Government Tourism Offices State & Provincial Government Tourism Offices Local & City Government Tourism Departments Local & Regional Tourism Associations/ Convention & Visitor Bureaus State & Provincial Travel Industry Associations TOURISM ORGANIZATIONS TOURISM ORGANIZATIONS Tourism organizations can be viewed in the following ways: 1. Geographically 2. By ownership 3. By function 4. By industry 5. By motive INTERNATIONAL TOURISM ORGANIZATIONS World Travel and Tourism Council Some goals of WTTC are: 1. Work with governments to make tourism a strategic economic development and employment priority. 2. Move toward open and competitive markets. 3. Pursue sustainable development. 4. Eliminate barriers to growth in the industry. INTERNATIONAL TOURISM ORGANIZATIONS United Nations World Tourism Organization (UNWTO) Most widely recognized organization in tourism Serves as a global forum Transfers tourism know-how Produces statistics and market research Develops tourism human resources Works to facilitate travel Promotes sustainability Creates special projects DEVELOPMENTAL ORGANIZATIONS Examples World Bank United Nations Development Program Asian Development Bank FONATUR (Mexico) EMBRATUR (Brazil) REGIONAL INTERNATIONAL ORGANIZATIONS Organization for Economic Cooperation and Development Promotes policies to achieve the highest sustainable economic growth and employment. Pacific Asia Travel Association (PATA) Represents nations in Asia and the Pacific. NATIONAL ORGANIZATIONS Office of Travel and Tourism Industries (OTTI) International Trade Administration, . Dept. of Commerce Research and Policy United States Travel Association (USTA) Leading private tourism organization in . Represents the whole . travel industry Promotes and facilitates increased travel to and within the . Canadian Tourism Commission Public-private partnership Plans, directs, manages, and implements programs to generate and promote tourism in Canada. . STATE ORGANIZATIONS 49 states have travel promotion offices (Washington State eliminated its travel office in 2011). Spend millions on tourism development and promotion. View tourism as a tool for economic development. OTHER TOURISM ORGANIZATIONS Convention and Visitor Bureaus (CVBs) Not-for-profit umbrella organizations that represent a city or urban area in the solicitation an servicing of all types of travelers to that city or area, whether they visit for business, pleasure, or both. Destination Marketing Association International (DMAI) Most city CVBs belong to this organization.
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