TAILIEUCHUNG - Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

The goals of this chapter are: To consider various perspectives concerning the social and ethical aspects of marketing communication, to evaluate the social criticisms of advertising, to examine how advertising is regulated, including the role and function of various regulatory agencies,. | Chapter 3 Social, ethical and regulatory aspects Chapter One An Introduction to Integrated Marketing Communications © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin To consider various perspectives concerning the social and ethical aspects of marketing communication. To evaluate the social criticisms of advertising. To examine how advertising is regulated, including the role and function of various regulatory agencies. To examine the self-regulation of advertising and evaluate its effectiveness. Learning objectives Relation to text This slide sets out the chapter’s learning objectives on p. 52 of the text. Social and ethical criticisms Government regulation Deceptive Offensive Advertising and children Ethics Social and ethical consequences Self- regulation of advertising Regulation Relation to text This slide presents a mind map of the key topics/concepts covered in Chapter 3 as shown on p. 52 of the text. Use of this slide This slide is a transition slide. Crazy Domains What are your thoughts? Is this ad offensive or sexist? Or is it a light-hearted fantasy not be taken too seriously? Source: © 2010 Crazy Domain Names Relation to text This slide relates to the opening vignette to the chapter on pp. 53–54, which discusses a controversial Crazy Domain television commercial featuring Pamela Anderson. Summary overview The advertisement, from which this still image is taken, is a controversial television commercial for Crazy Domains websites. Subject presenters may wish to exhibit the television advertisement which is available on Youtube, . However, please note that the advertisement may contain material that is offensive to some viewers, and should be exhibited after careful consideration of the audience composition. The advertisement drew strong criticism from some members of the public, but was vigorously defended by the advertiser. Following appeals to the Advertising Standards Board, the .

• Marketing - Bán hàng
• Marketing communications
• Integrated marketing communications
• Lecture Advertising and promotion
• Regulatory aspects
• Regulatory aspects
• Ethical criticisms
• Lectures Marketing management
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• Managing integrated marketing communications
• The role of marketing communications
• Developing effective communications
• Deciding on the marketing communications mix
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• Marketing strategy
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• Lecture Principles of marketing
• Bài giảng Nguyên lý marketing
• Principles of marketing
• The marketing communications mix
• Advertising agencies
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