TAILIEUCHUNG - Ebook International marketing (4/E): Part 1 - Pervez N. Ghauri

(BQ) Part 1 book "International marketing" has contents: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,. and other contents. | International Marketing 2 International Marketing Fourth edition Pervez N. Ghauri Philip Cateora London Boston Burr Ridge, IL Dubuque, IA Madison, WI New York San Francisco St. Louis Bangkok Bogotá Caracas Kuala Lumpur Lisbon Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto 3 International Marketing, Fourth edition Pervez N. Ghauri and Philip Cateora ISBN-13 9780077148157 ISBN-10 0077148150 Published by McGraw-Hill Education Shoppenhangers Road Maidenhead Berkshire SL6 2QL Telephone: 44 (0) 1628 502 500 Fax: 44 (0) 1628 770 224 Website: British Library Cataloging in Pu blication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Pu blication Data The Library of Congress data for this book has been applied for from the Library of Congress Acquisitions Editor: Peter Hooper Production Editor: Alison Davis Marketing Manager: Geeta Kumar Cover design by Doodle Published by McGraw-Hill Education (UK) Limited an imprint of McGraw-Hill Education, 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2014 by McGraw-Hill Education (UK) Limited. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Fictitious names of companies, products, people, characters and/or data that may be used herein (in case studies or in examples) are not intended to represent any real individual, company, product or event. ISBN-13 9780077148157 ISBN-10 0077148150 © 2014. Exclusive rights by McGraw-Hill Education for manufacture and export. This book cannot be re-exported from the country to which it is sold by McGraw-Hill Education. 4 Dedication For Saad P. .

• Marketing - Bán hàng
• International marketing
• Cultural dynamics
• Legal environment
• The international political
• Cultural dynamics
• Researching international markets
• Lecture International marketing
• Global markets
• Global marketing strategies
• International trade
• International marketing channels
• Marketing quốc tế
• Chiếc lược marketing
• Marketing strategies
• Nature of international marketing
• Integrated marketing communications
• International legal environment
• Pricing for international markets
• International customers
• Regular foreign marketing
• International marketing management
• International environment
• International pricing
• International business to business marketing