TAILIEUCHUNG - Lecture Marketing research (10th edition): Chapter 13 - McDaniel, Gates

Chapter 13 - Basic sampling issues. This chapter include objectives: Understand the concept of sampling, learn the steps in developing a sampling plan, understand the concepts of sampling error and nonsampling error,. | Chapter Thirteen 13-1 The entire group of people about whom information is needed; also called the universe or population of interest. The process of obtaining information from a subset of a larger group. Sampling Population The Concept of Sampling 13-2 Key Terms & Definitions Some examples of various populations, and how marketing people describe them might help here. Census: Data collection from or about every member of the population of interest. Also called canvassing the population by asking everyone a set of questions. Sample: A subset of all the members of a population of interest. Hopefully that subset is statistically representative of the general population. Census vs. Sample 13-3 Key Terms & Definitions Developing a Sampling Plan 13-4 Key Terms & Definitions 1. Define the Target Population Determine the characteristics of those you are interested in studying. Determine which group of people or entities about which you want to learn more. 2. Choose the Data .

• Marketing - Bán hàng
• Marketing research
• Lecture Marketing research
• Nghiên cứu thị trường
• Sampling plan
• Nonsampling errors
• Probability sampling methods
• Marketing environment
• Managing marketing research
• Research ethics
• Data collection
• Descriptive research
• Data analysis
• Marketing research process
• Online marketing research
• Social media research
• Online qualitative research
• Online survey research
• External marketing environment
• Marketing concept
• Communicating the research results
• Research report
• Managerial decision making
• The marketing research process
• Observational research designs
• Data collection approaches
• Causal research designs
• Qualitative research
• Essentials of marketing research
• Measurement and scaling
• Nature of marketing research
• Planning the research project
• Experimental research techniques
• Project Manager
• Marketing research department
• Marketing intelligence
• Marketing research essentials
• Management decision making
• Problem definition
• Exploratory research
• Traditional survey research
• Qualitative data analysis
• Quantitative data analysis
• Global marketing research
• Applied marketing research
• Internet focus groups
• Survey research
• Types of survey error
• Research design
• Marketing research on the internet
• Issues in data collection
• Attitude measurement
• Marketing research industry
• Services producers
• Causal research
• Syndicated data
• Conduct marketing research
• Marketing data
• Secondary sources
• Marketing mix measures