TAILIEUCHUNG - Lecture Introduction to business - Lecture 25: Distributing products

The following will be discussed in this chapter: Merchant wholesalers, agents/brokers, e-intermediary, retailing, product line retailers, bargain retailers, nonstore/electronic retailing, physical distribution,. | Lecture 25 Chapter 12 Distributing Products Chapter Outline The Distribution Mix Wholesaling Retailing Physical Distribution Wholesaling Merchant Wholesalers Full-Service Provide credit, marketing and merchandising service Limited-Function Provide fewer service sometimes only storage, customer pay cash and pick goods Drop Shippers Take orders, negotiate, take title to them and arrange for shipment Rack Jobbers Market consumer goods directly to retail outlets , marking prices and set displays Agents/Brokers Independent Representatives Work On Commission Do Not Take Ownership Or Possession Have Extensive Knowledge Of Market They Also Provide Services Such As Shelf And Display Merchandizing And Advertising Layouts Super Market Products Are Handled Through Agents E-Intermediary Functions Collect Information About Sellers For Consumers Deliver Internet Products To Buyers Syndicated Sellers One when website offers another a commission for referring customers Shopping Agents Business-to-Business Brokers Retailing Product Line Retailers Department Stores Broad product lines . shoes, furniture Supermarkets Departments of related products . food product , house hold product Specialty Stores One line of related products Bargain Retailers Discount Houses Catalog Showrooms Factory Outlets Warehouse/Wholesale Club Convenience Stores Easily accessible, extended store hours Nonstore/Electronic Retailing Direct-Response Retailing Mail Order- Catalog Telemarketing Direct Selling- Door To Door Electronic Retailing E-Catalogs Electronic Storefront Cybermalls Interactive Marketing Video Marketing Physical Distribution Types Of Warehouses Private- Owned By Single Manufacturer, Wholesaler, Retailer Public- Independently Owned & Operated Storage- Used For Extended Periods Distribution Centers – Short Term Storage For Products Whose Demand Is Constant and High Warehousing Costs Inventory Control Materials Handling Unitization – Standardizing the weight and form of .

• Thương mại điện tử
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• Bargain retailers
• Electronic retailing
• International business
• International business management
• Business environment
• Technological environment
• Conducting business ethically
• Business plan
• Financing small business
• Lecture Introduction to Business
• Bài giảng Nhập môn kinh doanh
• Business introduction
• Causes of failure in business
• Reasons for success in business
• Advantage of joint venture
• Managing human resource
• Risk management
• Small business industries
• Contemporary global economy
• Managing human resources
• Labor relations
• Decision making hierarchy
• Informal organization
• Certificate in Business Management
• Ebook Certificate in Business Management
• Business activities
• Structures of business
• Structures of organisations
• Market economy
• Analyzing transactions
• Social responsibility
• Unfair pricing
• Marketing processes
• Consumer behavior
• Target marketing
• Marketing research
• Organizational markets
• Management process
• Pricing products
• Distributing products
• Leading employees
• Psychological contract