TAILIEUCHUNG - Ebook Exploring public relations (3rd edition): Part 1

(BQ) Part 1 book "Exploring public relations" has contents: Media context of contemporary public relations and journalism in the UK; public relations and democracy, intercultural and multicultural context of public relations,.and other contents. | Exploring Public Relations Ralph Tench Liz Yeomans Exploring Public Relations is the definitive academic text on public relations. Now into its third edition, it continues to offer a critical analysis of the field with a sophisticated blend of theory and real-life application, including many case studies, exercises and discussion questions. Beloved by practitioners and students alike, this is the ideal accompaniment to any PR course. ‘I have worked with Exploring Public Relations since it was first published. It provides a complete in-depth and up-to-date overview of the professional domain of communication practitioners. An easy read, with thought-provoking case studies and ample opportunity for reflection and further study, in- and outside the classroom, this book is a real find, for students and lecturers alike. Thank you, Ralph Tench and Liz Yeomans.’ Iekje Smit, Programme Director: Master’s in International Communication, Hanze University of Applied Sciences, Groningen, Netherlands ‘The authors draw on a wealth of research and industry experience to provide a practically focused, theoretically based text that’s very accessible for undergraduate and master’s students. Students like the book’s readability; I like it for its style and comprehensiveness.’ Christine Daymon PhD, Associate Professor in Communication Management, Murdoch University, Australia ‘This third edition of Exploring Public Relations includes new material and chapters that reinforce its international appeal. It also includes contributions from international academics and specialists that make an already fine textbook easier to adopt outside the UK. It is refreshingly open minded, not shying away from controversies in or outside the field. As such, it has established itself as the preferred public relations and communications textbook if none exist in your own language.’ Third Edition Tench Yeomans Øyvind Ihlen, Professor, dr. art, University of Oslo, Norway ‘As a .

• PR - Truyền thông
• Exploring public relations
• Contemporary public relations
• Public relations and democracy
• Public relations
• Multicultural context
• Role of the public relations practitioner
• Managing community involvement programmes
• Issue management
• Crisis public relations management
• Integrated marketing communications
• Public affairs