TAILIEUCHUNG - Lecture Research methods - Chapter 7: Measurement of data

Lecture Research methods - Chapter 7 presents the following content: Introduction; concepts, constructs and measurement; levels of measurement; criteria for assessing measurement scales; preparing, inputting and checking data; exploring data; presenting data. | Measurement of Data Samuel K. Frimpong (PhD) Outline of Presentation Introduction Concepts, Constructs and Measurement Levels of Measurement Criteria for Assessing Measurement Scales Preparing, Inputting and Checking Data Exploring Data Presenting Data Introduction In the social and behavioural sciences, it is not unusual for a researcher to engage participants or respondents in a way that will help him or her to ascertain and describe the respondents feelings, attitudes, opinions, and evaluations in some measurable form. The process of assigning numbers to various attributes of people, objects or concepts is known as measurement and this is our primary concerned in this lecture. Concept and Measurement A concept is a mental abstraction or idea formed by the perception of some phenomena. Examples of concepts in business include job satisfaction, job commitment, brand awareness, brand loyalty, service quality, image, risk, channel conflict, empathy, and so on. Measurement involves .

• Xã hội học
• Research methods
• Lecture Research methods
• Phương pháp nghiên cứu
• Bài giảng Phương pháp nghiên cứu
• Measurement of data
• Exploring data
• Business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Research design
• Research guides decisions
• Research revelations
• Research should reduce risk
• Ethics in business research
• Research revelation
• Ethical violations
• Research philosophies
• Ethics of research
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Language of research
• Extraneous variables
• Business decision
• Research process
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Analysis of data
• Research industry works
• Internal research sources
• Research design descriptors
• Management research
• Data collection methods
• Understanding scientific research
• Scientific research
• Ensuring research validity
• Measurement techniques
• Sampling methods
• Research methods for business
• Data analysis
• The research report
• Managerial decision making
• Some statistical terms
• Designing the research
• Methods in psychology
• Mixed methods in psychological research
• Mixed Methods
• Multi method research
• Psychological research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process