TAILIEUCHUNG - Ebook A framework for marketing management (6th edition): Part 1

(BQ) Part 1 book "A framework for marketing management" has contents: Scope of marketing for new realities, marketing strategies and plans, buying dynamics of consumers and businesses, target marketing, competitive and effective brand positioning, branding and core business other contents. | A Framework for Marketing Management This page intentionally left blank A Framework for Marketing Management Sixth Edition Global Edition Philip Kotler Northwestern University Kevin Lane Keller Dartmouth College Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Vice President, Business Publishing: Donna Battista Editor-in-Chief: Stephanie Wall Acquisitions Editor: Mark Gaffney Senior Acquisitions Editor, Global Editions:   Steven Jackson Development Editor: Elisa Adams Program Manager Team Lead: Ashley Santora Program Manager: Jennifer Collins Editorial Assistant: Daniel Petrino Assistant Project Editor, Global Editions:   Paromita Banerjee Vice President, Product Marketing: Maggie Moylan Director of Marketing, Digital Services and Products:   Jeanette Koskinas Executive Product Marketing Manager: Anne Fahlgren Field Marketing Manager: Lenny Ann Raper Senior Strategic Marketing Manager: Erin Gardner Project Manager Team Lead: Judy Leale Project Manager: Becca Groves Senior Manufacturing Controller, Global Editions:   Trudy Kimber Operations Specialist: Carol Melville Creative Director: Blair Brown Senior Art Director: Janet Slowik Interior and Cover Designer: Integra Software   Services Pvt Ltd. Vice President, Director of Digital Strategy &  Assessment: Paul Gentile Manager of Learning Applications: Paul Deluca Digital Editor: Brian Surette Digital Studio Manager: Diane Lombardo Digital Studio Project Manager: Robin Lazrus Digital Studio Project Manager: Alana Coles Digital Studio Project Manager: Monique Lawrence Digital Studio Project Manager: Regina DaSilva Media Production Manager, Global Editions:   Vikram Kumar Full-Service Project Management and Composition:   Integra Software Services Pvt Ltd. Acknowledgements of third party content appear on the appropriate

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