"Brand management" trang 1 - tải miễn phí từ Tailieuchung
Lecture Brand management - Lecture 1: Brand and Brand Management

Lecture Brand management - Lecture 1: Brand and Brand Management
18    7    1
Lecture Brand management - Lecture 2: Customer - Based Brand Equity and Brand Postioning

Lecture Brand management - Lecture 2: Customer - Based Brand Equity and Brand Postioning
17    13    1
Lecture Brand management - Lecture 3: Brand resonance and Brand value chain model

Lecture Brand management - Lecture 3: Brand resonance and Brand value chain model
17    18    1
Lecture Brand management - Lecture 11: Designing and Implementing Brand Architecture Strategies

Lecture Brand management - Lecture 11: Designing and Implementing Brand Architecture Strategies
22    20    1
Lecture Brand management - Lecture 8: Developing a Brand Equity Measurement and Management System

Lecture Brand management - Lecture 8: Developing a Brand Equity Measurement and Management System
14    16    1
Lecture Brand management - Lecture 7: Leveraging secondary brand associations to build brand equity

Lecture Brand management - Lecture 7: Leveraging secondary brand associations to build brand equity
16    11    1
Lecture Brand management - Lecture 4: Choosing brand elements

Lecture Brand management - Lecture 4: Choosing brand elements
17    17    1
Lecture Brand management - Lecture 12: Introducing and naming new products and brand extensions

Lecture Brand management - Lecture 12: Introducing and naming new products and brand extensions
16    39    1
Lecture Brand management - Lecture 15: Closing observations

Lecture Brand management - Lecture 15: Closing observations
26    24    1
Lectures Marketing management: Chapter 9 - ThS. Nguyễn Tiến Dũng

Lectures Marketing management: Chapter 9 - ThS. Nguyễn Tiến Dũng
32    49    0
Lecture Brand management - Lecture 5: Designing Marketing Programs to Build Brand Equity

Lecture Brand management - Lecture 5: Designing Marketing Programs to Build Brand Equity
21    42    1
Lecture Brand management - Lecture 6: Integrating Marketing Communications to Build Brand Equity

Lecture Brand management - Lecture 6: Integrating Marketing Communications to Build Brand Equity
32    24    1
Lecture Brand management - Lecture 9: Measuring Sources of Brand Equity

Lecture Brand management - Lecture 9: Measuring Sources of Brand Equity
15    11    1
Lecture Brand management - Lecture 13: Managing brands over time

Lecture Brand management - Lecture 13: Managing brands over time
17    23    1
Customer based brand equity and university brand management

Customer based brand equity and university brand management
12    36    1
Lecture Marketing management: Chapter 8 – Nguyễn Thị Trang Nhung (tt)

Lecture Marketing management: Chapter 8 – Nguyễn Thị Trang Nhung (tt)
37    46    0
Strategic Brand Management

Strategic Brand Management
122    52    0
Lecture Brand management - Lecture 14: Managing brands over geographic boundaries and market segments

Lecture Brand management - Lecture 14: Managing brands over geographic boundaries and market segments
16    30    1
An integrative approach to investigate antecedents, moderators and consequences of brand equity

An integrative approach to investigate antecedents, moderators and consequences of brand equity
22    56    0
B2B Brand Management by Philip Kotler

B2B Brand Management by Philip Kotler
366    70    0
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