TAILIEUCHUNG - Ebook Strategic management - Creating competitive advantages (7th edition): Part 1

(BQ) Part 1 book "Strategic management - Creating competitive advantages" has contents: Strategic management - creating competitive advantages, analyzing the external environment of the firm, analyzing the external environment of the firm; recognizing a firm’s intellectual assets - moving beyond a firm’s tangible resources,.and other contents. | CONNECT FEATURES Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require student to apply key concepts. Whether the assignment includes a click & drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect® Platform also includes case exercises for 12 of the 35 cases in this edition that require students to work through questions based on both favorable and unfavorable Key Symptoms as well as the Underlying Causes that affect Key Symptoms as they are observed in the case. Each multiple choice and short answer question number under Key Symptoms corresponds to the same question number under Underlying Causes (., Question 3 under Key Symptoms corresponds to Question 3 under Underlying Causes). There is also a final general question on solutions that should address the causes. Intelligent Response Technology Intelligent Response Technology (IRT) is a redesigned student interface for the Financial Analyses that accompany the Case Exercises. In addition to a streamlined interface, IRT provides improved answer acceptance to reduce students’ frustration with formatting issues (such as rounding), and, for select questions, provides a tabular format that guides students through the process of case analysis. Additional questions have been added to test students’ mastery of the content more fully. EASY TO USE Learning Management System Integration Simple Seamless Secure McGraw-Hill Campus is a one-stop teaching and learning experience available to use of any learning management system. Campus provides single sign-on to faculty and students for all McGraw-Hill material and technology from within the school website. McGraw-Hill Campus also allows instructors instant access to all supplements and teaching materials for all McGraw-Hill products. Blackboard users also

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