TAILIEUCHUNG - Ebook Operations management: Part 2

(BQ) Part 2 book "Operations management" has contents: Product development and design, materials management, aggregate planning and master scheduling, material and capacity requirements planning (MRP and CRP), scheduling and controlling production activities. | Product Development and Design 129 6 PRODUCT DEVELOPMENT AND DESIGN CHAPTER OUTLINE Introduction Purpose of a Product Design Product Analysis A Framework for Process Design Design for Manufacture (DFM) Design for Excellence • Exercise • References INTRODUCTION Product design is the mother of all operations processes in an organisation. The processes for manufacture, the planning of production, the processes and checks for quality depend upon the nature of the product. One may say that it all starts with the design of the product. Even the logistics or plain shipment of the product depends upon how or what the product has been designed for. Design gives the blueprint. When the design engineer keys in the computer aided design or when a product design artist draws lines on a sheet of paper, it starts a train of activities. PURPOSE OF A PRODUCT DESIGN Is product design a creative designer’s fancy? In popular perception, the term designer conjures up images of a maverick yet highly creative artist who in his fits of imagination comes up with a hitherto not seen product. What is design without creativity in it? Indeed, designs are ‘creative’ in nature and they should be so. However, in an organisational context, the design should serve the organisational objectives while being creative. Since an organisation has a purpose, the product design should help to serve that larger purpose. Design starts with conceptualisation which has to have a basis. Providing value to the customer, the return on investment to the company and the competitiveness of the company should form the basis of the product design effort. What separates a product designer from a freelance artist is the former’s orientation towards these organisational objectives. A product’s design has tremendours impact on what materials and components would be used, which suppliers will be included, what machines or what type of processes will be used to manufacture it, where

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